VenueNext lands $15 million Series B funding, adds San Jose Sharks as 1st NHL client

Screenshot from new San Jose Sharks app developed by VenueNext. Credit: VenueNext

Screenshot from new San Jose Sharks app developed by VenueNext. Credit: VenueNext

Stadium and venue app developer VenueNext has secured a $15 million Series B round of financing, as well as its first National Hockey League client, the San Jose Sharks.

Both announcements were made by VenueNext Tuesday, just ahead of Wednesday’s season opener for the Sharks at SAP Center in San Jose. The new app is ready for fans to download in time for the Sharks’ game against the Los Angeles Kings. Later this season fans will also be able to connect via the arena’s new Wi-Fi network, which will use Wi-Fi gear from Cisco.

The new round of funding brings VenueNext’s total of announced venture capital to $24 million, following a $9 million round raised last summer. Causeway Media Partners, which led the initial round, is also leading the new round; according to VenueNext some of its first-round investors are also participating in the B round, but the company did not yet name any of them other than Causeway. Twitter, Live Nation and Aruba were among the Series A investors in VenueNext.

Adding hospitality and healthcare to market targets

In the increasingly competitive market for stadium and team application development, VenueNext has had a solid year in breaking away from just being the app provider to the San Francisco 49ers and Levi’s Stadium, its initial offering. So far this year, new VenueNext apps have appeared at Super Bowl 50, Yankee Stadium, Churchill Downs for the Kentucky Derby, and at the Minnesota Vikings’ new home, U.S. Bank Stadium. VenueNext also announced a new app being developed for the Saratoga and Belmont horse-racing tracks, which will be launched next year.

SAP Center, home of the San Jose Sharks. Credit: SanJoseSharks.com.

SAP Center, home of the San Jose Sharks. Credit: SanJoseSharks.com.

While VenueNext still hasn’t come close to publicly announcing the 30 clients CEO John Paul said the company would have by the end of 2015, the list of announced clients now includes the 49ers and Super Bowl 50, the Dallas Cowboys, the Orlando Magic, and now the San Jose Sharks. According to VenueNext, it does have clients signed already in the healthcare and hospitality markets, but cannot name them due to confidentiality agreements. VenueNext said it will announce more customers in the next few months.

Sharks fans get beverage, not food, delivery to seats — for now

One of the signature VenueNext services at Levi’s Stadium, the ability for all fans to use the app to order concessions delivered to their seats, will initially only support in-seat beverage ordering and delivery for Sharks fans, according to VenueNext. That service is similar to how the VenueNext app was used at Super Bowl 50. Other new services now available at SAP Center via the app include digital ticketing, with the ability to view, upgrade or transfer tickets; the ability to view and manage parking passes; mobile ticket access via the VenueNext ticket kiosks; and team content.

According to Sharks chief operating officer John Tortora, the team was first introduced to VenueNext during the NHL Stadium Series game at Levi’s Stadium in February of 2015.

“We were impressed with their execution at that event and have witnessed the business success they have generated at sports venues throughout the country,” said Tortora of VenueNext in an email communiction. “We look to bring that standard to SAP Center.” According to Tortora, wayfinding and virtual reality experiences are among features that will be added to the app in the future.

The Sharks app page also says that during the season the app will add a large list of Sharks-related content, including team and league stats, and it will also add in-game trivia contests. So far in most of its deployments, VenueNext has added and improved features in its apps over time.

On the Wi-Fi side, the venue is now getting its first full-scale Wi-Fi network for fans, a deployment that will include the use of Cisco StadiumVision for digital-display controls. According to the Sharks, the Wi-Fi network is expected to be operational by Dec. 1.

“To complement our new Sharks app and the use of it at SAP Center, we are in the process of deploying Cisco Connected Stadium Wi-Fi, a best-in-class Wi-Fi platform used in sports venues around the world,” Tortora said. “We want our patrons to be able to easily and reliably connect while at SAP Center to allow for the best fan experience when attending Sharks games and other events.”

VenueNext said it now has 90 employees, with offices in Santa Clara, Calif., San Francisco, New York and London. The new funds, the company said, will be used to “continue to innovate on our platform,” and also to help launch the new vertical markets as well as expansion to international clients.

Analysis: The year of the big stadium Wi-Fi upgrade

Carolina Panthers director of IT James Hammond shows off a new under-seat Wi-Fi AP at Bank of America Stadium. Credit: Carolina Panthers

Carolina Panthers director of IT James Hammond shows off a new under-seat Wi-Fi AP at Bank of America Stadium. Credit: Carolina Panthers

Even in the midst of several brand-new stadium debuts and the future-proofed wireless networks inside them, there is a separate, yet distinct trend emerging in the big-stadium, wireless connectivity world: Call it the year of the big upgrade.

Our profile in our latest STADIUM TECH REPORT of Bank of America Stadium in Charlotte, N.C., is a case in point: Thanks to the never-ending demand for more connectivity for fans, stadiums that deployed networks just a few years ago are now finding that those old systems already need upgrades or replacements, typically at a much higher cost than the original network. In addition to BofA Stadium, the New England Patriots’ home, Gillette Stadium, also got a Wi-Fi makeover this past summer, going from about 400 Wi-Fi APs to well over a thousand, with most of the new ones deployed under seats.

According to Fred Kirsch, who oversees the Gillette Stadium network, some of the under-seat placements there were especially tricky, since granite underneath the stands didn’t allow for the ability to drill through the concrete. A workaround involving an above-ground enclosure was envisioned and manufactured, underlining the custom complexity of network deployment found from stadium to stadium. No two are the same, and what works at one may or may not work at another.

But what is common across all these large venues is the ever-increasing need for bandwidth, a moving target that has yet to slow down or stabilize. Last year the story that turned everyone’s head was the need by carriers to upgrade their DAS infrastructure at Levi’s Stadium ahead of Super Bowl 50 – this coming just a year after the stadium had opened for business. While the demands of a Super Bowl (especially Super Bowl 50, which set records for DAS and Wi-Fi usage) are perhaps much different than everyday events, it’s still a safe bet that for many stadiums with Wi-Fi networks – especially the early movers – 2016 has become a year of reckoning, or biting the bullet and writing more checks for more coverage, perhaps seemingly too soon after the initial rollout.

Getting ready for Super Bowl LI

In Houston, NRG Stadium finally has Wi-Fi, and not a moment too soon, with Super Bowl LI on the near horizon. Since the venue didn’t have Wi-Fi prior to this season it’s not really an upgrade but it’s hard to understate the challenge of putting in a Super Bowl-ready network in just one summer, a construction calendar shortened by the fact that integrator 5 Bars and equipment vendor Extreme Networks had to wait until after the NCAA Men’s Final Four was over to begin installing cabling and APs. At of the start of the NFL season the Wi-Fi network is already live at NRG Stadium, and is sure to go through weekly tweaks as the league marches on toward its championship game.

Gillette Stadium before the Sept. 11 game vs. the Miami Dolphins. Credit: Steve Milne, AP, via Patriots.com

Gillette Stadium before the Sept. 11 game vs. the Miami Dolphins. Credit: Steve Milne, AP, via Patriots.com

And while attention-grabbing new stadiums like US Bank Stadium in Minneapolis and Mercedes-Benz Stadium in Atlanta are planning big network capacity from the get-go, some new stadiums like T-Mobile Arena in Las Vegas have upgrade thinking planned in from the start, with the idea that the network will never really be a finished product, at least until they stop making new phones or developing new apps. Of course, that future isn’t happening anytime soon, with the Apple iPhone 7 announcement with the new double-lens camera coming in just before the start of another football season.

New phones and new apps mean more bandwidth demands, leading even those who already have stadium networks to keep wondering if what they’ve installed is enough. We suspect this may be an ongoing story line for the foreseeable future, so – stay tuned here to Mobile Sports Report for the latest success stories and lessons learned from those who have already jumped in or jumped back in to the deployment fray.

Editor’s note: This column is from our latest STADIUM TECH REPORT, which is available for free download from our site. Read about Wi-Fi deployments at Bank of America Stadium, Mercedes-Benz Stadium and more!

New Report: Carolina Panthers build new Wi-Fi and DAS; Mercedes-Benz Stadium update, and more!

Q3thumbMobile Sports Report is pleased to announce the Q3 issue of our STADIUM TECH REPORT series, the ONLY in-depth publication created specifically for the stadium technology professional and the stadium technology marketplace.

In addition to our historical in-depth profiles of successful stadium technology deployments, our Q3 issue for 2016 has additional news and analysis, including a look at Wi-Fi analytics at the Mall of America, and a story about how the Cleveland Browns found $1 million in ROI using new analytics software from YinzCam. Download your FREE copy today!

Inside the report our editorial coverage also includes:

— Bank of America Stadium profile: An in-depth look at the Carolina Panthers’ decision to bring new Wi-Fi and DAS networks in-house;
— Mercedes-Benz Stadium profile: An early look at the technology being built into the new home of the Atlanta Falcons, with an emphasis on fiber;
— T-Mobile Arena photo essay: A first look at the newest venue on the famed Las Vegas Strip;
— Avaya Stadium profile: How the stadium’s Wi-Fi network became the star of the MLS All-Star game.

We’d like to take a quick moment to thank our sponsors, which for this issue include Mobilitie, Crown Castle, SOLiD, CommScope, JMA Wireless, Corning, Samsung Business, Xirrus, Huber+Suhner, ExteNet Systems, DAS Group Professionals and Boingo Wireless. Their generous sponsorship makes it possible for us to offer this content free of charge to our readers. We’d also like to thank you for your interest and support.

‘Super Bowl’ atmosphere produces 4.32 TB of Wi-Fi use at Vikings’ U.S. Bank Stadium regular-season opener

Overhead photo of the Vikings' regular-season opener at U.S. Bank Stadium. Credit all photos: Vikings.com.

Overhead photo of the Vikings’ regular-season opener at U.S. Bank Stadium. Credit all photos: Vikings.com.

A “Super Bowl” atmosphere with plenty of built-in social media sharing moments helped push the NFL regular-season opener at U.S. Bank Stadium to a total of 4.32 terabytes of data used on the Wi-Fi network, according to Minnesota Vikings networking officials.

The Vikings’ 17-14 win over the rival Green Bay Packers on Sept. 18 christened the stadium in fine fashion, with 66,800 fans packing the new arena. Even without any promotion for the network or the accompanying team app, almost 32,000 of the fans present logged on to the Wi-Fi network at some point of the game day, according to Tod Caflisch, vice president and chief technical officer for Minnesota Vikings Football. The network also saw a peak concurrent-user mark of 17,500, according to Caflisch.

In addition to the exciting game, the first regular season NFL game at U.S. Bank Stadium saw extensive pregame activities, including historic Vikings player introductions, a mock Viking ship with a fire-breathing dragon, and former Vikings coach Bud Grant blowing the Gjallarhorn. The day also included a halftime show with an orchestra and a Prince tribute, a list of events that no doubt produced multiple selfies, photos and videos shared quickly over social media via the in-stadium network.

No promotion for Wi-Fi, app or food ordering

“I’m not surprised [at the data and connection numbers],” said Caflisch, citing all the festive happenings. Adding to the network usage was also the fact that many fans may have been visiting the stadium for the first time, and recording those moments, a process that had Caflisch worried beforehand about Wi-Fi coverage near the main entry.

Fans gathering outside U.S. Bank Stadium before the game.

Fans gathering outside U.S. Bank Stadium before the game.

“My biggest concern was the huge crowds waiting outside the security area before the start of the game,” Caflisch said. As part of their deal with team app provider VenueNext, U.S. Bank Stadium is also using the firm’s ticket scanners, which run on Wi-Fi.

“We have Wi-Fi there for the ticket scanning, but I was a little concerned about how the sheer density of people would affect the scanning,” Caflisch said. As it turned out, all systems were go, even with the big number of fans coming in the large glass-door gateways.

“It was a non-factor,” Caflisch said.

Other than a few small issues with specific Wi-Fi APs, Caflisch said the Cisco gear-based Wi-Fi and IPTV networks “really worked well” for the home opener, perhaps the sternest test yet for the new deployment from network design and deployment firm AmpThink. Caflisch, who joined the Vikings’ tech team this past summer from the Detroit Red Wings’ Joe Louis Arena, said he initially “had my reservations” about the stadium’s use of railing-mounted APs as the main delivery system in the seating bowl.

Hall of Fame head coach Bud Grant blows the Gjallarhorn.

Hall of Fame head coach Bud Grant blows the Gjallarhorn.

“I had not heard of a railing solution being the main plan — mostly I’d seen it as a retrofit,” said Caflisch. “But the numbers we’ve seen shows it’s working very well.”

While he didn’t provide a number, Caflisch also said that use of the express food ordering service in the team app doubled from preseason totals, again without any external promotion. Right now, the service, which lets fans order and pay for concessions via their phone and then pick up the food and drink at an express window, is only available to certain parts of the stadium.

“We haven’t promoted the app, the ordering or the Wi-Fi to wait and see what the stress loads were,” Caflisch said. “We’re definitely planning to promote all three now.”

Melbourne Cricket Ground breaks its own top mark for concurrent Wi-Fi connections

Melbourne Cricket Ground. Credit: MCG

Melbourne Cricket Ground. Credit: MCG

Fans at a recent Australian Football League game at the Melbourne Cricket Ground set a new record for concurrent connections to the venue’s Wi-Fi network, with 16,500 fans able to connect at the same time. According to venue officials, the new internal record was set during the AFL Qualifying Final between Geelong Cats and Hawthorn on Sept. 9 at the 100,000-seat plus arena.

Previously, the Wi-Fi network from Cisco, IBM and other partners had seen a concurrent connection top mark of just under 10,000 connections at MCG, according to stadium representatives. The stadium has approximately 800 Wi-Fi APs, as well as a DAS deployment from Telstra for enhanced cellular connectivity. Though many U.S. stadiums have seen much higher concurrent-user totals, the new MCG record is believed to be the highest recorded in Australia, according to club officials.

The Melbourne Cricket Club had promoted the idea of trying to break the Wi-Fi connectivity record, with a promotion that offered a chance at winning free tickets to an upcoming Guns N’ Roses concert for fans who participated.

melb2According to the team, the Wi-Fi network has seen more than 150,000 unique connections since its installation late last year, part of a $40 million tech upgrade that also saw new scoreboards, LED signage, televison screens and the DAS installed in the venue.

“We significantly bettered the MCG’s previous record for the most concurrent Wi-Fi connections, with approximately 16,500 fans able to connect at the same time,” said Rey Sumaru, general manager for IT and innovation at the Melbourne Cricket Club in an email reply. “We are confident that this is the highest number of concurrent Wi-Fi users achieved in Australia, and the figure represents roughly 20 percent of the total match attendance.

“We are certainly pleased with this outcome and have gained some valuable insights and learnings about the Wi-Fi system as a result of this load testing,” Sumaru continued. “We will now be working with our technology partners Cisco and IBM to improve even further, to ensure fans have experience world-class connectivity every time they visit the ’G.”

Cowboys hit 2+ TB, Texas A&M sees 1.8+ TB in first AT&T DAS stats for 2016 football season

dx1With the first few football games of the season now under our belts, stats from stadium wireless networks are filtering in with a refrain we’ve heard before: Fan use of wireless data is still growing, with no top reached yet.

Thanks to our friends at AT&T we have the first set of cellular network stats in hand, which show a report of 2.273 terabytes of data used on the AT&T network at AT&T Stadium for the Cowboys’ home opener, a 20-19 loss to the New York Giants on Sept. 11. That same weekend the AT&T network at Kyle Field in College Station, Texas, home of the Texas A&M Aggies, saw 1.855 TB of data during Texas A&M’s home opener against UCLA, a 31-24 overtime win over the Bruins.

Remember these stats are for AT&T traffic only, and only for the AT&T network on the DAS installations in and around the stadiums. Any other wireless carriers out there who want to send us statistics, please do so… as well as team Wi-Fi network totals. Look for more reports soon! AT&T graphics below on the first week results. We figure you can figure out which stadiums they’re talking about by the town locations.

Screen Shot 2016-09-19 at 11.21.50 AM

Screen Shot 2016-09-19 at 11.21.58 AM