NCAA hoops sites get wireless upgrades to handle tourney traffic

The two "sliced" balls in the center are AT&T's new "Ten-Ten-Antenna," so called because it delivers 10x the cellular coverage of any previous such device. Photo: AT&T

The two “sliced” balls in the center are AT&T’s new “Ten-Ten-Antenna,” so called because it delivers 10x the cellular coverage of any previous such device. Photo: AT&T

In addition to ticket sales and hotel revenues, you can count on an NCAA basketball tournament crowd to bring wireless demands to host stadiums these days. To prepare for the expected crush, wireless carriers, third-party integrators and venues themselves have bolstered both DAS and Wi-Fi networks, especially at NRG Stadium in Houston, site of the men’s Final Four April 2 and 4.

NRG Stadium, also home to the NFL’s Houston Texans, is slated to host Super Bowl LI next Feburary, and as such will be getting a new Wi-Fi network built by 5 Bars with gear from Extreme Networks ahead of the biggest big game. Unfortunately for data-hungry hoops fans, construction on that network won’t start until after the Final Four, meaning it will be cellular-only for the fans and followers at the championship weekend games.

But connections for customers of major carriers should be fine, since AT&T has already spent $25 million on Houston-area DAS upgrades, including at the stadium itself as well as at the convention center and other areas hosting Final Four activities. There will also be a portable Cell on Wheels, or COW, outside the convention center, where AT&T’s ball-shaped directional antennas will be bringing extra capacity to the scene.

Verizon said that it has already spent $40 million on improving its cellular infrastructure in and around NRG Stadium; inside the venue Verizon said its updated DAS deployment has 783 antennas, able to handle four times the capacity of the previous infrastructure. Outside the stadium Verizon said it has implemented an outdoor DAS to cover parking lots and tailgating areas. Verizon said it is also targeting downtown areas and the Houston airport for improvements ahead of Super Bowl LI.

At some of the regional tourney sites, third-party neutral host ExteNet Systems has been busy as well, adding capacity to some of its stadium DAS deployments as well as to one Wi-Fi network it runs at the Dunkin’ Donuts Center in Providence, R.I. At the Wells Fargo Arena in Des Moines, Iowa, ExteNet recently added U.S. Cellular to its DAS deployment, the first venue in which U.S. Cellular has been an ExteNet customer. Other ExteNet deployments that will see men’s or women’s NCAA games this year include the Barclays Center in Brooklyn, N.Y.; Bankers Life Fieldhouse in Indianapolis; and the Webster Bank Arena in Bridgeport, Conn.

In Denver at the Pepsi Center, a new (but not yet publicly announced) Wi-Fi network using Avaya gear should get a good test if it is live for the regional games there this weekend. With all these and more, if any fans or venues want to send speedtests in or post-games stats, we’ll happily print them.

VenueNext app already paying off for Orlando Magic

Screenshot of new Orlando Magic stadium app built by VenueNext

Screenshot of new Orlando Magic stadium app built by VenueNext

The NBA’s Orlando Magic, the first customer for VenueNext outside of Levi’s Stadium, is already seeing a revenue-generating return on its choice, according to figures released by the team and VenueNext.

New this year for fans at the Magic’s stadium, the 20,000-seat, Wi-Fi equipped Amway Center, the VenueNext-designed app is already generating new direct revenue of $500,000 through in-app advertisement sales, while also being used by fans to order food and drinks that can either be picked up at an express window, or for certain sections of the stadium, delivered to the seat.

With the NBA season just past the halfway point, VenueNext and the Magic said that the number of fans attending games in Orlando using the app on a monthly average is showing an almost 96 percent increase from last year and the team’s previous app. So far this year 30 percent of attendees have used the app, a figure at the high end of team-app usage.

Perhaps most interesting from a marketing standpoint is the stat claiming that 80 percent of season-ticket holders have used the app to gain entry to the arena and to manage their tickets, activity that can be mined by the team for marketing info. According to the team and VenueNext, mobile entry to the stadium has reached 26 percent of all fans, an increase of 200 percent over figures from last season.

Fast deliveries, increased ticket sales

Though neither the team nor VenueNext would provide any stats for average food orders placed per game or how many have been placed so far this year, they did say that deliveries — available to just a part of the stadium right now — are taking an average of 5 minutes and 26 seconds to complete. The ability to use the app to order in-seat delivery of food, drink and merchandise is one of the hallmarks of the VenueNext app used at Levi’s Stadium for San Francisco 49ers home games. At the recent Super Bowl 50 at Levi’s Stadium, the app allowed fans to order only drinks for delivery and food for express pickup; fans at the Super Bowl placed 3,284 food and beverage orders through the app, a stadium record.

Another screen view of the new Orlando Magic stadium app

Another screen view of the new Orlando Magic stadium app

The team also said that fans have been using the app to purchase more of the “Fast Break Pass” products that provide discounts for multiple-game purchases that aren’t full season tickets. According to a blog post by Orlando Magic CEO on the VenueNext website, the app has allowed the team to greatly expand its flexible-pass offerings:

Fast Break Pass sales are up 233% from last season, in part, because the app has given the Magic the ability to expand to six different Fast Break Pass products that span the entire course of a season, providing a unique product for an untapped market. The app also includes added location identifiers so Fast Break Pass holders can receive their seat assignments now once they are within a mile of the arena (previously it wasn’t assigned until they entered the building).

On the sponsorship side, the Magic said it sold the approximately $500,000 of in-app advertising to fantasy gambling outlet FanDuel and to Sun Pass, which we think is a Florida electronic tollroad payment operation. At Levi’s Stadium, the 49ers sold a similar in-app advertising package to eSurance for the 2014 season, producing $750,000 in revenue. The Magic app has a direct link to a FanDuel game.

The Orlando figures are a good selling point for VenueNext, which is still somewhat of a newcomer in the team and stadium app business, trailing leaders like YinzCam, which recently struck a deal to re-do 22 of the NBA team apps. While its performance at Levi’s Stadium and now at Orlando are significant, VenueNext recently fell short of its own publicly announced goal to sign up 30 new customers before the end of 2015, something the company announced when it revealed its $9 million funding round last year.

While some of those new clients may be signed but not yet ready to announce, VenueNext has only announced two other new clients besides Orlando, the New York Yankees and the Dallas Cowboys. Given that one of the investors in VenueNext was concert promoter Live Nation, it’s a good bet that some of the new clients may be concert arenas, and not just more sports stadiums.

March Madness viewing: More digital options, plus some virtual reality

MML_iPhone_01-WatchRemember when college basketball tournament season only had a small slice of games available online? Or when you had to pay extra to watch online? It wasn’t that long ago. Thankfully though the future is here now and for 2016 the college hoops postseason has even more ways to watch games mobile or online, including one option to watch games via virtual reality programming.

Like last year, if you have a qualifying cable contract, you are basically covered and should be able to watch all the NCAA Men’s Basketball Tournament games live, on whichever platform you want. The best way to start is to head to the NCAA’s March Madness home page, where you should be able to find any and all information on devices, apps and other avenues to streaming coverage. According to Turner Sports, the NCAA and CBS Sports the games will be available live on 12 different platforms, including Amazon Fire TV, Apple TV, Roku players and Roku TV models. The new March Madness Live app isn’t avalable until Thursday, so check back soon for the go-to app for everything March Madness.

Also like last year, you should be able to watch a few minutes of the first game you see without having to log in — great if you are just trying to catch a buzzer beater. The games of course will be available on regular TV, and the March Madness home page has what may be a great time saver, a widget that helps you find those obscure cable channels other than CBS or TNT where the games might be on. Since we’ve just moved, MSR’s NCAA viewing team might make good use of the Zip Code-powered channel finder.

Screen Shot 2016-03-08 at 12.14.34 PMEven if you don’t have a cable contract you can still watch a lot of games that are streamed online; games broadcast on CBS will be available for no charge on desktop, mobile and tablet platforms, while games broadcast on the other channels (TNT, TBS, truTV and local channels) should be available on those providers’ websites. Again, if you get stuck or lost just defaulting back to the March Madness home page should give you a path to whatever game it is you’re looking for.

Big East tourney available in VR

If you have a NextVR platform you will be able to watch the 2016 Big East tournament (it starts Thursday, March 10) thanks to a partnership between FOX Sports and NextVR. We’re not VR-savvy here at MSR headquarters yet but with seven games and 15 hours of programming scheduled this might be a cool treat for VR fans. NextVR has an instruction page on how to watch the games in VR; if anyone tries this out, send us an email with a report on how it worked (or didn’t) and we’ll let everyone else know.

Also, don’t forget — this year for the first time the NCAA Men’s Championship game, scheduled for Monday, April 4, will be on TBS, NOT on CBS, the first time the champs game has been only on cable. And, there will be streaming options as well during Final Four weekend, according to the official announcement:

For the NCAA Final Four National Semifinals on Saturday, April 2, from Houston, NCAA March Madness Live will provide three distinct live video streams of both games to provide unprecedented viewing options for fans – live streaming of the traditional game coverage provided on TBS, along with “Team Stream by Bleacher Report” coverage or team-specific presentations offered via TNT and truTV. This year’s NCAA Tournament will include the National Championship airing on TBS, the first time the championship has ever been televised on cable television.

Cuban: Fans shouldn’t look at phones ‘while the ball is in the air’

Mark Cuban during CES panel. All photos: Paul Kapustka, MSR

Mark Cuban during CES panel. All photos: Paul Kapustka, MSR

LAS VEGAS, CES 2016 — On the subject of wireless technology inside stadiums, Dallas Mavericks owner Mark Cuban is historically painted as an anti-tech crusader, based on an old story that has become more myth than truth, especially in the stadium-tech marketplace. Thursday at CES, Cuban clarified his thinking on wireless technology use during sports events, with a very clear nuance that shows the deep thinking that makes him a popular analyzer on numerous topics.

Cuban, maybe known better now outside the sports world for his reality/investment TV show Shark Tank, clarified his thinking on in-stadium wireless use during a panel discussion that was part of a special sports/tech series here hosted by Turner Sports. Since his team’s stadium has a robust Wi-Fi network, Cuban clearly isn’t against good connectivity anymore, and said Thursday that during breaks in game action, wireless technology should help fans do as much as possible to ease the game-day experience.

But when the “ball is in the air,” Cuban said, he still thinks fans should put phones back in their pockets or purses.

“Anytime I see someone looking at a phone [during play] I feel like we lose a little bit of them,” Cuban said. “Technology can work against you in an arena. You have to be very careful that you don’t do anything that will take the game away.”

Shaq greets fans after panel

Shaq greets fans after panel

Using tech to take away pain points

To be sure, wireless technology is only going to increase in NBA arenas, especially when the Sacramento Kings’ new Golden 1 Center opens this fall with one of the most-dense Wi-Fi deployments in any arena. Fellow panelist Shaquille O’Neal waxed eloquently about the Kings’ planned use of wireless technology to support wireless ticketing and marketing integration, all for the benefit of the fan experience.

In an earlier panel, NBA commissioner Adam Silver said league teams “have done a great job” making sure the connectivity inside arenas is a similar experience to “what people get at home.” But even with enough bandwidth to watch the game live at courtside on a phone, almost all of the panelists Thursday were in agreement that the live game experience would still remain wildly popular, even as technologies like virtual reality and on-player cameras make the TV experience that much better.

“People still crave the ability to be around other people,” said Silver, who called sports stadiums “the modern town hall” while noting that NBA season ticket sales were currently at all-time highs. Vivek Ranadive, owner of the Sacramento Kings, said during another panel that live streaming video and other over-the-top Internet experiences only serve to make the live game attendance that much more attractive.

NBA commissioner Adam Silver

NBA commissioner Adam Silver

“Only 18,000 people can come to the stadium,” said Ranadive, noting the capacity of the Golden 1 Center, slated to open for the 2016-17 season. The streaming video and social media outreach by the team, he said, “drives demand for the in-stadium experience.”

And that’s an experience, Cuban said, that simply can’t be duplicated at home, no matter how big a screen or how comfortable a couch.

“When the outcome of a game is hanging on a shot, if you’re there you’re holding your breath while the ball is in the air,” Cuban said. One fan told Cuban that he “did a big tree hug” on a total stranger after a recent last-second win by the Mavericks. “You’re not going to do that with some stranger in your living room,” Cuban said. “The energy you feel [in the stadium] is the most valuable part of the product we own.”

Ruckus, DAS Group Professionals, CommScope and Brocade all part of Sacramento Kings’ new tech-forward stadium

Golden 1 Center in Sacramento taking shape earlier this summer. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

Golden 1 Center in Sacramento taking shape earlier this summer. All photos: Paul Kapustka, MSR (click on any photo for a larger image)

Thursday morning at CES here in Las Vegas Sacramento Kings owner Vivek Ranadive is scheduled to speak and will no doubt tell the CES attendees about the Kings’ new stadium, the Golden 1 Center, and about how tech-loaded it is by design. But Wednesday night details emerged about the vendors helping the Kings with their extensive wireless deployment, and the list includes Ruckus Wireless, DAS Group Professionals, Brocade and CommScope, among others.

As previously reported by Mobile Sports Report, Ruckus gear will be used in the Wi-Fi deployment not just at the 17,500-seat Golden 1 Center, but also in the surrounding area, which is supposed to include a new public plaza and other developments, including hotel, office, housing and retail space. In the press announcement of all the tech underpinnings the Kings do not state exactly how many Wi-Fi APs will be in the stadium proper but instead say that there will be “more than 1,000” APs in both the stadium and surrounding plaza and developments. UPDATE, 1/10/16: The Kings have responded to clarify, saying there isn’t yet an exact AP count but density is expected to be in the area of one AP per 15 seats, which would put the final total well over 1,000 APs and easily be the most APs for a Wi-Fi deployment in any basketball/hockey arena we know of, and perhaps the most dense of any sporting venue (for now).

Since we’re nit-picking we’ll also question the Kings’ claim that Golden 1 Center will be “the first arena in the world to implement wide-band, multimode fiber technology” on the backbone, a curious claim since the fiber-based network at Texas A&M’s Kyle Field is already operational (and working quite well). UPDATE, 1/10/16: The Kings have responded and say that their implementation differs from Texas A&M’s passive optical network; we will provide further details and comparisons in the near future.

The DGP team at Levi's Stadium for a summer interview included, L to R, Derek Cotton, director of engineering; Steve Dutto, president; and Vince Gamick, VP and COO. These guys are probably smiling again now that DGP will be part of the Golden 1 Center deployment.

The DGP team at Levi’s Stadium for a summer interview included, L to R, Derek Cotton, director of engineering; Steve Dutto, president; and Vince Gamick, VP and COO. These guys are probably smiling again now that DGP will be part of the Golden 1 Center deployment.

Frothy claims aside, we are very interested in hearing more about the venue’s tech underpinnings, especially the combined DAS/small cell deployment being installed by DAS Group Professionals, the builders of the DAS network at Levi’s Stadium in Santa Clara, Calif. According to the Kings’ release wireless powerhouse CommScope will be part of the infrastructure as well (along with bandwidth provider Comcast, a deal that was announced last month), and network backbone gear provider Brocade will also be involved, making Golden 1 Center a mini-me kind of version of Levi’s Stadium, where Comcast, Brocade and DGP are all also involved. (This is also not so surprising since we have heard rumors that the Kings hired some IT folks who previously worked on the Levi’s Stadium deployment.)

If there is an outlier to the deal it’s the Wi-Fi presence of Ruckus, which has had a tough year when it comes to potential stadium deployments. First Ruckus had a deal for Wi-Fi at the new San Jose Earthquakes soccer stadium but lost that when Avaya booted Ruckus off the pitch by purchasing naming rights to now-Avaya Stadium for $20 million. More recently, Ruckus was part of an initial winning bid with integrator 5 Bars for the Wi-Fi deployment at Houston’s NRG Stadium, but was replaced at the last minute by Extreme Networks to unspecified and unconfirmed pressure, most likely by the NFL. On the plus side, Ruckus gear was used for the Wi-Fi deployment at Angels Stadium in Anaheim, as well as at Indian Wells Tennis Garden, site of the big spring pro tennis tourney.

We will try to fill in more blanks and details during Ranadive’s appearance Thursday (like who will be designing the team app, which we are guessing might be VenueNext), but the real proof of the Golden 1 pudding won’t come until October, since you never can tell how a stadium network will work until it’s turned on for a full house of device-holding fans. That’s why we don’t put much stock in theoretical claims, like the Kings’ ridiculous promise that the network can handle “over 500,000 Snapchat posts per second” — that’s some fast fingers for a full house of 17,500, no? When it comes to feeds and speeds we are firmly in the show-me house, so we hope the Kings and Golden 1 Center will be as open with their real-world statistics come next fall as they are with press-release superlatives now.

5 Bars finally gets official nod for Wi-Fi deployment at Houston’s NRG Stadium; but will use Extreme gear instead of Ruckus

NRGstadium_1It took a long time, but wireless deployment firm 5 Bars was finally given the official approval as the company leading the installation of Wi-Fi at Houston’s NRG Stadium, which is scheduled to host Super Bowl 51 in 2017.

Though construction won’t be started until after the 2016 NCAA Men’s Final Four — which also takes place at NRG — the network is scheduled to be completed in time for the next NFL season, according to 5 Bars. The only change from previous reports about this deal is that 5 Bars will be using Wi-Fi gear from Extreme Networks, and not Ruckus Wireless, apparently due to the NFL’s preference to have gear it is familiar with at a Super Bowl venue.

Given the sensitivity of the process and the gear-switch outcome, and the timing of the holidays, it’s perhaps understandable that calls and emails for comments to the stadium authorities, the NFL, and both Ruckus and Extreme have not yet been returned. The best we can guess is that with huge wireless demands expected at all Super Bowls going forward, the NFL — which gets extremely involved in Super Bowl venue preparations and management — didn’t want to have to work with gear it was unfamiliar with for a “big game.” Extreme, which has an exclusive-supplier deal with the league, is currently being used in nine NFL stadiums, though not in any that have recently held a Super Bowl.

Monnie McGaffigan, senior vice president for 5 Bars, who did confirm that 5 Bars originally submitted a joint bid with Ruckus for the NRG network, said 5 Bars remains “extremely happy” with the Ruckus gear it used in its Wi-Fi deployment at Angels Stadium in Anaheim. But now that the end result is a switch to Extreme, she said that 5 Bars is “getting ready to get boots on the ground” in January, doing local prep work for when the deployment will start in earnest at the home of the NFL’s Houston Texans.

According to McGaffigan, the network will use approximately 1,100 Wi-Fi APs, with under-seat deployments used for a majority of the in-bowl APs. Backhaul for the network will use 5-gigabit Ethernet pipes that are burstable to 10 Gbps, McGaffigan said. Verizon Wireless, which runs the DAS at NRG Stadium, is also apparently going to have its own Wi-Fi bandwidth at NRG like existing deals it has in place at NFL stadiums including Green Bay’s Lambeau Field and Seattle’s CenturyLink Field.

For 5 Bars, the deal is a signature win, a big second step up from its Wi-Fi and DAS deployment at Angels Stadium. While McGaffigan said the small startup-ish firm based in Irvine, Calif., has some other interesting projects afoot — including wireless infrastructure for tollroads and downtown city areas — she said the company is “excited to win a big deal like this.”