Stadium Tech Report: World Series set new wireless records at AT&T Park

AT&T Park during the World Series. Photo: SF Giants (click on any photo for a larger image)

AT&T Park during the World Series. Photo: SF Giants (click on any photo for a larger image)

The most-connected park in all of baseball is still finding ways to serve more people more data, as proven by the wireless consumption records set by the San Francisco Giants during last year’s World Series.

The traffic generated at the three games at AT&T Park was “definitely more than anything we had ever experienced before,” said Bill Schlough, senior vice president and chief information officer for the Giants. The combined download and upload numbers for both the park’s Wi-Fi network and AT&T traffic on its DAS network averaged 2.08 terabytes per game, Schlough said, with a high of 2.14 TB of total traffic for Game 4.

Since AT&T Park has had Wi-Fi longer than any sports stadium in the U.S. – this season will be its 12th with stadium-wide Wi-Fi – and since last year was the Giants’ third World Series in five years – Schlough’s team was perhaps a bit more prepared than most IT staffs for the expected demands.

“The traffic followed the standard trend, where each round [of the playoffs] saw successively higher demand,” Schlough said. Upload totals also increase as the team progresses through the playoffs, he said, perhaps more so now that fans of all types are getting more adept at adding multimedia to their messaging.

“You don’t just send a text anymore,” Schlough said. “The expectation is that you will send a picture and or a video.”

Replacing Jay Z and Beyonce at the top

Editor’s note: This story is reprinted from our latest Stadium Tech Report, the BASEBALL (and Soccer!) ISSUE, which is available now for free download from our site. The report includes a focus on baseball and soccer stadium technology deployments, and team-by-team coverage of technology deployments for all 30 MLS teams — AND all 20 MLS teams. DOWNLOAD THE REPORT now and read for yourself!

The spoils of victory. Photo: Paul Kapustka, MSR

The spoils of victory. Photo: Paul Kapustka, MSR

Prior to last year’s games with the Kansas City Royals, the top Wi-Fi traffic event at AT&T Park had been a couple concerts earlier in the sum- mer starring Jay Z and Beyonce, where Schlough and his staff saw upload totals of 410 GB on the second night of the show. The World Series games blew by that previous record total with an average of 700 GB uploaded per game, with a high of 750 GB for Game 5.

Wi-Fi download numbers for the three series games averaged 890 GB, Schlough said, with a max of 940 GB during Game 3. For the AT&T customers on the park’s DAS, download num- bers for the Series averaged 320 GB per game with a maximum of 350 GB for Game 4. DAS upload totals were an average of 170 GB per game.

Not even knowing you’re on Wi-Fi

What amazed or satisfied Schlough even more than the raw data numbers was the Wi-Fi take rate, or the number of fans connected to the network. For the Series it hovered right around 50 percent, meaning that every other fan in the 42,000-seat venue was using the network.

The view from left field corner. Photo: Paul Kapustka, MSR

The view from left field corner. Photo: Paul Kapustka, MSR

Regular-season Wi-Fi take rates, he said, were usually in the 30-percent range, climbing to 40 percent as the playoffs progressed. One thing that helps people connect to the Wi-Fi network at AT&T Park is the overall ubiquity of AT&T hotspots – “If you’ve accessed another AT&T hotspot anywhere else, you get automatically activated when you’re here [at AT&T Park],” Schlough said.

Fan surveys, he said, showed that many people didn’t even know they were connected to the Wi-Fi network instead of the cellular networks. “I think that’s cool,” Schlough said. “Fans should come to an event and be universally connected, without having to think about it. They should just be able to turn on their phones and share.”

More APs for the upper deck

For 2015, Schlough and his team will finish off the latest Wi-Fi upgrade with the installation of another 400 under-seat APs for the stadium’s upper decks, which will bring the park’s AP total to almost 1,700 when it’s finished. Already this year Schlough said that fans at Giants games are using more data than last year – an average of 1.1 TB per game over the first 10 games of the 2015 season, compared to an average of 650 GB per game over the same time period in 2014.

Giants fans check out the three WS trophies, at a 2015 season game. Photo: Paul Kapustka, MSR

Giants fans check out the three WS trophies, at a 2015 season game. Photo: Paul Kapustka, MSR

Though he didn’t want to dive into details, since last year Schlough said the network is seeing “a lot more photos and a lot more videos.” He also said his team is on the lookout for use of livestreaming apps like Periscope and Meerkat,
which he expects might happen at AT&T Park before it happens anywhere else, perhaps due to the overall technological bent of the local populace.

“We feel we have a relatively unique fan base,” Schlough said. “If anyone is going to do it [livestream during games] it’ll probably happen first in this region.”

Stadium Tech Report: Kauffman Stadium gets a Royal Wi-Fi Upgrade

Kansas City's Kauffman Stadium, during last year's World Series. Photo: MLB Photos

Kansas City’s Kauffman Stadium, during last year’s World Series. Photo: MLB Photos (click on any picture for a larger image)

In addition to being good at baseball last fall, the Kansas City Royals were a little bit lucky, too – especially when their park’s new Wi-Fi network got installed just before the Royals began their historic postseason run.

While no team knows for sure if it can plan ahead for postseason play, the fact that Major League Baseball was able to complete its install of a Wi-Fi network at Kauffman Stadium last August ensured that the playoff and World Series crowds in Kansas City had high-bandwidth connectivity, finishing the season with a night that saw more than 2 terabytes of wireless traffic inside the stadium’s famed curved structures.

“The timing [of the installation] was somewhat fortuitous,” said Brian Himstedt, the Kansas City Royals’ senior director for information systems, who confirmed that plans for Wi-Fi were in motion long before the Royals gained their wild- card spot. According to Himstedt, the Royals had already been scheduled for one of the first deployments in the Major League Baseball Advanced Media (MLBAM) plan to bring Wi-Fi to every team in the league, with actual installation taking place in midsummer.

“The idea was to have it up and running during our last three homestands, and use that as a test- bed for the 2015 season,” Himstedt said. Instead, the Royals found themselves with perhaps the ultimate test of any new network deployment, repeat sellout crowds for baseball’s ultimate bucket-list event. Even though it wasn’t expected, as Himstedt said, having to maintain a network because your team got all the way to Game 7 of the World Series “is a good problem to have.”

Wi-Fi antennas pointing down at Kauffman Stadium seating. Photo: MLB Photos

Wi-Fi antennas pointing down at Kauffman Stadium seating. Photo: MLB Photos

Worth the wait for MLBAM deployment

Editor’s note: This story is reprinted from our latest Stadium Tech Report, the BASEBALL (and Soccer!) ISSUE, which is available now for free download from our site. The report includes a focus on baseball and soccer stadium technology deployments, and team-by-team coverage of technology deployments for all 30 MLS teams — AND all 20 MLS teams. DOWNLOAD THE REPORT now and read for yourself!

While MLBAM’s decision to pay for a major part of the league-wide deployments no doubt sped up the Wi-Fi timetable for many participants, Himstedt said that the rollout plan (which began in earnest last year) actually delayed an original timetable to bring Wi-Fi to Kauffman.

According to Himstedt, the Royals had investigated putting Wi-Fi into the stadium before the 2012 season, when Kansas City hosted the All- Star Game. But MLBAM convinced the team to wait until its connectivity-everywhere plan became reality, in no small part due to the technical, political and most-expenses-paid attributes that became part of MLB’s Wi-Fi and DAS push.

“When we investigated it [Wi-Fi] for 2012, BAM was already talking about their plan, and we saw the comprehensiveness of what they were talking about,” Himstedt said. “In some ways it slowed us down, but when it happened, it happened right.”

Perhaps one of the biggest attributes of the MLB plan was the league’s ability to work in concert with all four of the major cellular carriers in the U.S., not just in herding the cats together so that DAS deployments would include all carriers, but in also getting the carriers to agree to foot a significant portion of the overall deployment costs.

Royals fans cheering on the blue team during the playoffs. Photo: Chris Vlesides/Kansas City Royals

Royals fans cheering on the blue team during the playoffs. Photo: Chris Vlesides/Kansas City Royals

“Dealing with the complexity of politics that exists [between] the carriers, we wouldn’t have had what the league was able to do,” Himstedt said. “Back in September of 2012, I felt disappointed that we missed an opportunity to have it [Wi-Fi] for the All-Star Game. But looking back, I see all the mistakes we could have made. I’d have to say it was worth the wait.”

Learning the curves

Opened in 1973, Kauffman Stadium has long been one of MLB’s more attractive parks, with its signature outfield fountains and its open, curved design. In 2009, the stadium underwent a $250 million renovation, which while it did not include wireless deployments it did help pave the way for Wi-Fi to come later, Himstedt said, with additions of more cable pathways and a “more robust” overall IT infrastructure.

Before the 2014 season started, Himstedt and the Kauffman Stadium IT team dug into the Wi-Fi design process, mapping out the resources and schedule for the in-season install that started in the summer.

“We knew it would take about 12 to 13 weeks [to install the network] after we said ‘go,’ “ Himstedt said. “When things began to flow we got a little but lucky with the weather and tried to plan [to do most of the work] around home stands. But we still did a lot of work on game days, right up until game time.”

Like in many other stadium retrofits, Himstedt said the biggest challenges for deploying Wi-Fi in Kauffman Stadium were “coverage and aesthetics.” Both came into play together due to the stadium’s circle-like design, which Himstedt noted means “there are no straight aisles” in the building, making it harder to deploy and tune antenna coverage.

While managing the gaps caused by the curved architecture was challenging, Himstedt said that new antenna technology from MLB supplier Cisco proved up to the task. “The [new] Cisco technology and its ability to shape signals definitely worked to our advantage, especially versus technology that was available 3 years ago,” Himstedt said.

More new Cisco technology that supports longer distances between an access point and a user also helped the Kauffman deployment, since the stadium has many long, open bowl areas with no close overhangs and no seating-section railings, two places that are popular in many other venues for Wi-Fi AP locations.

The classic curved lines of Kauffman. Photo: Chris Vlesides/Kansas City Royals

The classic curved lines of Kauffman. Photo: Chris Vlesides/Kansas City Royals

“We put antennas at the front of aisles, and in the back of the bowl, pointing down,” Himstedt said. The new antenna technology, he said, supported connectivity from 50 to 60 feet away, which he called a “huge win” for helping keep sight lines and aesthetic views uncluttered with antenna gear. When it was finished, the Wi-Fi deployment used 576 APs, Himstedt said.

The quickly discovered ‘secret’

When the Wi-Fi network finally went live for an Aug. 25 night game, Himstedt and the Royals used what we here at MSR like to call the “Fight Club” method of non-promotion: First rule of Wi-Fi, is don’t talk about the Wi-Fi.

“We were 100 percent quiet – we didn’t mention it to anybody publicly,” said Himstedt of the network availability. The theory was, by not telling anyone the IT team could test and tune a live network over a few home stands, with only about 1,000 media members and internal staff using the Wi-Fi.

But a couple hours after turning the network on, the IT staff saw 3,000 users on the network, meaning that at least 2,000 or more fans had found and connected to the unannounced Wi-Fi. While outsiders might not think Kansas City is a place where citizens are always looking for an SSID, Himstedt said the locals are “probably the most unexpectedly tech savvy” group around, perhaps thanks to the nearby location of Sprint’s corporate headquarters, as well as the fact that Google Fiber brought its first services to Kansas City, spurring some local startup activity.

Throughout the end of the regular season and through the Royals’ extended playoff run, Himstedt and the Kauffman staff kept publicly silent about the Wi-Fi (“it was completely word-of-mouth”), though Major League Baseball did make a national-press announcement and some highly sophisticated stadium technology media outlets (meaning us) did publish stories about the Wi-Fi network’s availability.

Old Glory on the field. Photo: Chris Vlesides/Kansas City Royals

Old Glory on the field. Photo: Chris Vlesides/Kansas City Royals

Himstedt, who had wanted Wi-Fi for the All-Star Game, finally got to provide wireless services to the 600+ national media members who became regular attendees at playoff games. And by the time Game 7 of the World Series rolled around – and ended heartbreakingly for Royals fans, with the potential tying run 90 feet from home plate – the Kauffman IT staff saw 16,000 users on the Wi-Fi network, with more than 2 terabytes of total traffic used during the last game of the baseball season.

“We enjoyed it [Wi-Fi] as being a pleasant surprise, an unexpected surprise for our fans,” Himstedt said.

Positioned for the future

For the 2015 season, the Kauffman Stadium IT crew is neither shy nor silent about its Wi-Fi network.

“This year we’re promoting it clear and direct, and we want fans to use it to its fullest extent,” said Himstedt. Along with promoting use of MLBAM’s signature Ballpark app for at-the-game needs, Himstedt said one of the team’s primary pushes is to encourage digital ticketing, a feature he said is already being used by all of the team’s primary season ticket holders.

Since the Kauffman Stadium complex also has all ticketed parking, those fees can also be paid via digital, a feature that went from hundreds of users to thousands this year, Himstedt said.

“The learning curve is fast – it’s pretty amazing how quickly fans adapt,” he said.

In the very near future, overall connectivity should improve by another factor as the stadium’s DAS upgrade is completed. Himstedt and his team are also just at the beginning phase of deploying and using beacons, the low-power sensing devices that can communicate with devices in close vicinity. While beacons are currently only being used for social media “check-in” purposes, Himstedt can see a future where the technology might be used for things like concession promotions, or to provide directions to areas like the venue’s Hall of Fame exhibits.

Himstedt is also interested in using the technology to take “check-ins” even further, with the network being able to automatically check a device for ticket purchases as the fan walks in the gates.

It’d be cool for the network to take the tickets out of my pocket for me,” Himstedt said. “The app is the magic. You just have to enable it.”

MLB Stadium Tech Reports — NL West

Editor’s note: The following team-by-team capsule reports of MLB stadium technology deployments are an excerpt from our most recent Stadium Tech Report, THE BASEBALL (And Soccer!) ISSUE. To get all the capsules in one place as well as our featured reports, interviews and analysis, download your free copy of the full report today.

NL West

Reporting by Paul Kapustka

San Francisco Giants
AT&T Park
Seating Capacity: 41,503
Wi-Fi – Yes
DAS – Yes

atp7AT&T Park is nearing the completion of its latest Wi-Fi upgrade, which will see installation of under-the-seat access points in the upper decks. When it’s done, Giants fans will have use of almost 1,700 Wi-Fi APs throughout the stadium. On the DAS side, T-Mobile is finally in the system, giving the park all of the four major wireless carriers on its AT&T neutral-host DAS, which uses gear from CommScope. We said it before and we will keep saying it: When it comes to baseball stadium connectivity, the San Francisco Giants set the standard.

Los Angeles Dodgers
Dodger Stadium
Seating Capacity: 56,000
Wi-Fi – Yes
DAS – Yes

A $100 million renovation two years ago and help from MLBAM last year should mean a solid Wi-Fi experience for fans at Dodger Stadium.

San Diego Padres
Petco Park
Seating Capacity: 42,455
Wi-Fi – Yes
DAS – Yes

Petco Park’s existing Wi-Fi underwent upgrades over the offseason which should result in an even better experience for fans this year. Fans can now use the MLB At the Ballpark app to manage tickets, and to store e-cash for in-stadium purchases.

Arizona Diamondbacks
Chase Field
Seating Capacity: 49,003
Wi-Fi – Yes
DAS – Yes

One of the venues that has had Wi-Fi the longest, Chase Field is due to have its network upgraded this year as part of the MLB Wi-Fi program. That means even better service for Diamondbacks fans.

Colorado Rockies
Coors Field
Seating Capacity: 50,455
Wi-Fi – Yes
DAS – Yes

Fans at Coors Field are among the earliest beneficiaries of MLB’s Wi-Fi everywhere program, as the install started last season is now complete.

Report excerpt: MLB’s Wi-Fi everywhere plan nears completion

By the end of the season, Major League Baseball’s $300 million plan to bring Wi-Fi and DAS to every ballpark should be mostly complete, cementing the league’s title as the best-connected sport for now, and most likely for the near-term future as well.

While other sports, leagues and conferences rely on individual teams, schools and stadiums to figure out their own budgetary paths to connectivity, MLB’s unique decision to foot a major portion of the networking build-out bill should reap dividends for fans, clubs, and all the parties involved in the business of in-stadium wireless, said Joe Inzerillo, the executive vice president and chief technology officer for Major League Baseball Advanced Media (MLBAM).

“In general, things are going pretty well [with the build-outs],” said Inzerillo in a recent interview. “By the end of the calendar year, all the major construction will be complete.”

Vague on specifics, but clear on the goal

Editor’s note: This story is reprinted from our latest Stadium Tech Report, the BASEBALL (and Soccer!) ISSUE, which is available now for free download from our site. The report includes a focus on baseball and soccer stadium technology deployments, and team-by-team coverage of technology deployments for all 30 MLS teams — AND all 20 MLS teams. DOWNLOAD THE REPORT now and read for yourself!

Joe Inzerillo, Executive Vice President and Chief Technology Officer for Major League Baseball Advanced Media (MLBAM)

Joe Inzerillo, Executive Vice President and Chief Technology Officer for Major League Baseball Advanced Media (MLBAM)

In somewhat curious fashion, Inzerillo and MLBAM pointedly do not provide specifics on the buildouts, which include both new Wi-Fi networks for parks that didn’t have deployments, and many upgrades for those that did. While Inzerillo did provide a short list of some of the new MLBAM-led deployments, including those for the Kansas City Royals, the Colorado Rockies, the Texas Rangers, the Houston Astros, the Arizona Diamondbacks, the Chicago White Sox and the Minnesota Twins, to find out others we had to call or contact teams directly.

New networks coming in at St. Louis’ Busch Stadium and Milwaukee’s Miller Park are also MLBAM-led projects, according to sources with each team. So even though there is no master list of deployments, MSR research shows that by the end of the 2015 season all but two of the league’s 30 stadiums should have working, updated Wi-Fi and DAS deployments, with MLB primarily responsible for putting networks into eight of the 10 venues that didn’t have Wi-Fi as of last season.

The two-year-plus plan also includes construction of multiple new or retooled distributed antenna systems (DAS) that ensure participation by all four of the major U.S. wireless carriers, since all four also contributed to the overall buildout budget.

When asked for specifics on the amount that each entity – MLB, the carriers or the teams – contributed to the buildout pool, Inzerillo declined to give exact figures, other than the $300 million total.

“The notion is, everybody has an interest in making sure the people attending the game are happy with their [wireless] experience,” said Inzerillo, describing the thinking behind the deal that brought together the league, the carriers and the teams. While some industry sources seem to believe that carriers and MLBAM footed most of the deployment costs, Inzerillo said all entities involved paid some share of the total bill.

“It’s fair to say everybody has some skin in the game,” Inzerillo said.

For MLBAM, the reason behind seeking a solid level of connectivity at all parks is clear, due to “Ballpark,” its league-wide single app for in-stadium use. Though its features differ slightly from park to park depending on technology deployments (such as beacons) and desired uses, MLB’s plans to monetize its own apps depend on their being reliable connectivity on hand – so instead of waiting for teams to get there on their own, MLBAM led the charge, a move Inzerillo said made sense for several reasons, including the ability to herd carriers together and to share rare expertise.

Herding the cats known as carriers

If there’s a topic that scares stadium tech pros the most, it’s having to deal with all the major wireless carriers in negotiating DAS deployments. One of the top reasons some stadiums end up choosing a neutral host for their DAS is so that the neutral host provider can act as a buffer for the catfights that can occur between different carriers’ desires and needs. In MLB’s case, Inzerillo said MLBAM was that lukewarm water between the fire and ice.

Railing Wi-Fi AP enclosure at Seatte's Safeco Field. Photo: MLBAM

Railing Wi-Fi AP enclosure at Seatte’s Safeco Field. Photo: MLBAM

“We [MLBAM] are uniquely positioned to bring all the carriers together, and to give them a ‘safe zone’ to talk about potential issues,” Inzerillo said. Through its short history of supporting original team apps and then its own apps, Inzerillo said that MLBAM also gained a significant amount of internal telecom expertise, a resource not available to most teams.

Having dedicated app or telecom expertise in the form of a full-time employee is something that is hard to do locally, Inzerillo said. “It’s hard to find people with these skills,” he noted, especially for the smaller IT staffs found inside sports teams. The same thing goes for overall deployment expertise, Inzerillo said. “These deployments are big, capital-intensive projects, and they require specialized assets from a human standpoint,” Inzerillo said. “It’d be impossible to have resources [like MLBAM has] on a local staff.”

Construction is half the cost

That said, Inzerillo is quick to add that without the teams’ help and internal expertise, the entire project probably wouldn’t have gotten off the ground.

“We really couldn’t do this without the teams – there’s just a huge effort at each of the facilities,” Inzerillo said. The recognition of the local hard work, he said, is the main reason why MLBAM isn’t putting out a “master list” of its stadium upgrades – “It’s really a team story, and it’s something for them to tell their local markets,” Inzerillo said.

And for all the focus on the latest Wi-Fi antennas and fine-tuned DAS gear, Inzerillo also noted that it’s the other end of deployment – the physical work of putting networks in – that is the hardest part of the puzzle to solve.

“Things that can make or break a deployment are low tech,” Inzerillo said, claiming that half of the cost of any deployment is usually the labor to put it in. “Power, conduits and just knowing how to perform [construction] inside a ballpark cannot be understated,” Inzerillo said.

That’s especially true when you are putting a network in a venue like Boston’s Fenway Park, which is not just old but also has historic construction parameters that need to be worked around. Even Coors Field in Denver, which is a baby compared to Fenway, was still “old” when compared to the era of cellphones, Inzerillo noted.

“When it was built 20 years ago, there were no smartphones and barely an Internet,” said Inzerillo of Coors Field. So things like conduit easements, he said, weren’t anticipated, and added to construction costs.

“Twenty years doesn’t seem old, but compared to technology changes, it is,” he said.

And even though Inzerillo is eager to get to the end of the first long phase of deployments – he talked of “clearing the trees and getting ready to plant crops and tend the garden” – he also knows it’s a job that’s never quite over.

“It’s sort of like painting the Golden Gate bridge, where as soon as you’re done you need to start again,” Inzerillo said. “We’ve got beacons in 29 parks that we’re just starting to use, and now you have to think about things like wearables and the Apple Watch. There’s always new stuff, which is why infrastructure is so important. We’re always going to be thinking, do I have enough stuff in the walls?”

Stadium Tech Report: San Francisco’s AT&T Park lives up to its wireless reputation

Another tough day at the office for MSR. Credit all photos: Paul Kapustka, MSR. (Click on any picture for a larger image)

Another tough day at the office for MSR. Credit all photos: Paul Kapustka, MSR. (Click on any picture for a larger image)

Many times here at Mobile Sports Report we’ve referred to AT&T Park as the “most connected” or “best connected” stadium in baseball, if not for all sports anywhere. But even after multiple network tours and numerous reports from stats given to us by Giants CIO Bill Schlough and his staff I realized that one thing I’ve never done is to roam around the park on a game day, checking to see if its renowned Wi-Fi and DAS networks perform as promised.

Now after attending a recent day game as the guest of AT&T, I can tell you that the stadium that first put in fan-facing Wi-Fi for every seat is still at the forefront of ballpark connectivity, with Wi-Fi and DAS performance that knocks the ball out of the park almost every time. I say “almost” because during my walkaround tour I was able to find one place in the park that had almost no connectivity at all — but I will also bet you that as soon as this story is published, Schlough and his team will likely be out there the next day installing some kind of coverage since he and they have an almost unmatched enthusiasm for making their fan-facing network the best it can be. That, plus a strong partnership with AT&T, gives fans at Giants games perhaps the best stadium network anywhere, with performance so good for so long that it has almost become somewhat of an afterthought, one of the best kind of compliments a network staff can receive.

Nothing beats a strong team

Dynasty is a word fans like to use around Third and King Street in San Francisco, especially after the Giants won their third World Series title in 5 years last fall. Schlough, who loves baseball and the Giants as much as he loves networks, used the press-day gathering to show off his most recent Series ring, a chunk of gold and diamonds that probably gives you a wrist-curl workout when you put it on.

AT&T Park CIO Bill Schlough shows off his World Series bling.

AT&T Park CIO Bill Schlough shows off his World Series bling.

(Point of reference: Schlough offered the ring to me to try on, but as a dyed-blue Cubs fan I refused. “Waiting for one with ‘Cubs’ on it,” I told him. As we say in Chicago, “if it takes forever.”)

You might have heard some of the early Wi-Fi stories from AT&T Park before, but they’re fun to repeat. Then known as SBC Park, after the sponsoring “Baby Bell” that would later revive the family name of AT&T, the Wi-Fi network that debuted in 2004 attracted an average of about 94 fans a game, Schlough said, diehard geeks who would have to put up with people mocking them for bringing laptops to a ballgame. Remember, the iPhone was still 3 years away from existing, and you had to stick a PC card in a laptop to connect to Wi-Fi.

Fast forward to 2015, and now for regular season games the Giants see an average of just more than 13,000 people connecting to the Wi-Fi network, a number that has basically leveled off over the past 3 years, Schlough said. What hasn’t leveled off, however, is data use — even from last season, when fans used an average of 591 gigabytes of data per game, so far this season they’re averaging 915 GB per game. That’s why this season Schlough and team will be busy adding another 400+ Cisco Wi-Fi access points to the park, a total that should hit 1,700 by the time October rolls around.

“We’ll be working hand in hand with AT&T trying to stay one step ahead of demand,” Schlough said.

AT&T Park cabling runs are SRO

AT&T Park cabling runs are SRO

Scott Mair, AT&T’s senior vice president of technology, was on hand to help lead network tours before the game and to talk about how AT&T was using a new device called the EchoBOT to help gauge network performance in the park. Though it’s a bit of inside baseball, EchoBOT — which is basically an off-the-shelf cell phone that sits in a ruggedized box — is the kind of thing that can come out of the smart-person pool at a technology giant like AT&T. Invented in-house, the EchoBOT basically gives network operators an on-the-spot way to determine not just how the network is working, but what the actual user experience is like from the end-user point of view.

With 18 EchBOTs scattered throughout AT&T Park, Schlough and AT&T can get a much more granular view of how the stadium’s network is performing, just another way of using the resources of one of the world’s biggest telecom companies helps the fan experience at AT&T Park.

The one place without Wi-Fi

With our network tours concluded and some crispy chicken fingers inhaled in the comfy confines of the AT&T suite just above the third-base line, it was time to go to work to see if the AT&T Park network could deliver as promised. Since I’ve sat in seats at the park many times and had great connectivity there, I spent my time during the afternoon game seeking out what I thought might be some of the hardest places to bring connectivity. The first, in the second-level concourse, looked like it might be a tough antenna spot, with narrow halls and lots of concrete. But bam, on my Verizon iPhone 6 Plus I got a Wi-Fi signal of 31 Mbps down, 21 Mbps up; on my companion loaner device from AT&T, an LG Optimus G Pro, I got a 4G LTE connection of 26.15 Mbps down, 18.02 up. (For all remaining measurements I’ll just use the down/up convention to save time; I was using the standard Speedtest.net app from Ookla for all measurements.)

So yeah, you can connect while you’re in line to get a hot dog.

Here's the only place we couldn't find decent Wi-Fi. #firstworldproblem

Here’s the only place we couldn’t find decent Wi-Fi. #firstworldproblem

Strolling through the concourse toward right field, I saw several Wi-Fi advertisement signs, letting fans know they should definitely connect to the network. That’s a sign of deployment confidence, unlike many parks that install Wi-Fi but don’t really promote it, perhaps in order to keep user numbers down. After walking outside to get a view of McCovey Cove and the kayaks waiting for home-run balls to clear the park’s fences for a “splash landing,” I found a spot with almost zero connectivity — in the standing-room-only area backed up against the wall overlooking the bay.

With a Wi-Fi reading of 0.93/2.23 on the Verizon device and a 0.94/3.24 on Verizon 4G the SRO perch on the promenade was easily the poorest connection I found all day. But looking around, it’s kind of a silly place to be looking at your phone since from one direction a well-hit ball might be landing on your head and in the other direction there’s great views of the San Franicsco Bay. But still it does go to show that even in the most-connected stadium perhaps on earth, it’s not easy to get a signal everywhere. With no roof overhead and no railings close by, there simply isn’t a place to put an antenna out there. (But I bet Schlough and team will soon come up with a solution.)

Concourses covered, and upper deck too

I kept wandering around the outfield concourse and found decent connectivity at the centerfield Coors Light bar, 9.32/17.31 for Wi-Fi on the Verizon device and 14.21/43.00 for Wi-Fi on the AT&T device, as well as outside the Giants’ social media cafe in left-center, 14.32/32.20 for Wi-Fi on the Verizon device and 13.61/34.70 for Wi-Fi on the AT&T phone. Unless you’re a Wi-Fi geek like me you probably won’t ever see the APs since they are painted to match the structures they’re attached to. But I could see multiple APs hanging off the centerfield scoreboard structure, a piece of architecture that helps to deliver such solid connectivity to the open outside areas.

You can see Wi-FI APs -- if you know where to look.

You can see Wi-FI APs — if you know where to look.

Taking a break in a standing area behind the left field foul pole I got a smoking result for Wi-Fi on the Verizon phone, 22.46 Mbps on the download side and an amazing 52.05 on the upload. (I think it’s important to note that some of the best signals were on a device from an AT&T competitor, a sign that the facility does a great job of ensuring that any customer will get a good signal, no matter where you purchased your phone or service plan.) Climbing the stairwells to the view deck I still got a good signal on the concourse behind the seats in upper left field — 7.24/8.75 on the Verizon phone.

Since it was getting windy and cold (summer in SF!) I ducked back inside and found an empty seat in section 332, near the upper left field corner of the park. There I got a Verizon Wi-Fi mark of 17.52/24.33, and a Verizon 4G LTE mark of 5.62/6.81, again showing that the AT&T Park DAS is also delivering solid performance for customers on other carriers. The AT&T phone at that location saw 12.46/18.79 on Wi-Fi and 12.68/17.06 on 4G LTE. According to Schlough, the AT&T neutral-host DAS, which uses CommScope ION equipment, is so good that many fans don’t even bother to switch their phones to Wi-Fi. The upper deck, or view level, is scheduled to get many of the APs slated for installation this summer, in the under-the-seat enclosures that bring the network right into the seating areas.

Conclusion: Like the Giants, AT&T Park is tough to beat

Here at MSR we get the question a lot — “what’s the park with the best network?” — and I would have to say that like its tenants, AT&T Park is tough to beat. Schlough and the impressive IT team down at AT&T Stadium have a friendly rivalry, and you can’t have the most-connected discussion without mentioning Levi’s Stadium. But the park that did Wi-Fi first continues to improve year in and year out, never resting on its historic laurels. That’s a “dynasty” that is perhaps as impressive as the one built by the team on the field.

(More AT&T Park visit pictures below)

A little hard to see, but if you look closely you can see the Giants showing fan social media posts on the big screen.

A little hard to see, but if you look closely you can see the Giants showing fan social media posts on the big screen.

These signs are up all over the park

These signs are up all over the park

EchoBOT enclosures (white) next to a Wi-FI AP

EchoBOT enclosures (white) next to a Wi-FI AP

View from the Coors Light concourse walk-up bar in center field

View from the Coors Light concourse walk-up bar in center field

Good connectivity here in left field. Maybe the buttons on the hat improved reception?

Good connectivity here in left field. Maybe the buttons on the hat improved reception?

MLB app ads greet you as you walk up the stairs at AT&T Park

MLB app ads greet you as you walk up the stairs at AT&T Park

Nice place for a ballpark, don't you think?

Nice place for a ballpark, don’t you think?

For Giants fans only: I swear that thing weighs about 3 pounds

For Giants fans only: I swear that thing weighs about 3 pounds

MSR editor Paul Kapustka, your man on the Wi-Fi scene.

MSR editor Paul Kapustka, your man on the Wi-Fi scene.

New Report: Baseball AND Soccer stadium tech updates

MLB_Thumb_2015MOBILE SPORTS REPORT is pleased to announce the second issue in our second year of our STADIUM TECH REPORT series, which includes a focus on baseball and soccer stadium technology deployments, and team-by-team coverage of technology deployments for all 30 MLS teams — AND all 20 MLS teams.

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We spent a long time getting this longest-ever report ready, but if you want to get an update on MLB’s Wi-Fi everywhere plan, which is almost complete, we have the most information anywhere about the strategy and the results.

Inside the report — our longest ever — our editorial coverage includes:

— Kauffman Stadium profile: The benefits of Wi-Fi installed before the surprise World Series run by the Kansas City Royals.

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— MLB stadium tech research: This editorial research provides a technology update and analysis for stadiums used by all 30 MLB teams, gauging the level of deployment of Wi-Fi and DAS.

— MSR exclusive stadium tech analysis: The report also includes an exclusive interview with MLBAM’s Joe Inzerillo, architect of the “Wi-Fi everywhere” plan MLB is completing this season.

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