Little Caesars Arena picks Venuetize for stadium, district app

The new Little Caesars Arena app from Venuetize will also support the District Detroit area surrounding the new stadium.

The newly opened Little Caesars Arena in Detroit picked Venuetize to develop its stadium app, which also includes functionality to support activities in the surrounding “District Detroit” area, according to the arena.

Mobile technology provider Venuetize, which also built an integrated app for the Buffalo Bills and Buffalo Sabres, has included a long list of features in the app for Little Caesars Arena, the new home for the NHL’s Detroit Red Wings and the NBA’s Detroit Pistons. The District Detroit is a 50-block revitalization project surrounding the new arena, with shopping, restaurants and entertainment designed to keep fans in the area for more than just sporting events.

Digital ticketing support is at the top of the new app’s features, along with express ordering, which allows fans to order and purchase concessions via the app for fast pickup.

According to the arena and Venuetize, fans will also be able to use the app to find the best directions to the arena or to other places in the district, as well as inside the arena for in-building wayfinding. Future features planned for the app include a virtual assistant that will answer live questions. The app is available now, for iPhone and Android devices.

Delivery of food and beverage to all seats off the menu at Levi’s Stadium

Screen shot from Levi’s Stadium app from 2015 showing active in-seat delivery option.

The ability for every fan in the house to order food delivery to their seat — one of the signature services of Levi’s Stadium since its opening — is now off the menu.

At Thursday night’s game between the San Francisco 49ers and the Los Angeles Rams, in-seat delivery of mobile-app orders of food and drink was only available to club seat sections at the Niners’ home stadium in Santa Clara, Calif., according to several sources close to the team and the stadium.

Though there is no official statement yet from the team, it’s believed that the in-seat ordering and delivery service — which worked well except for one major early glitch — was mostly popular in premium seating areas at Levi’s, but not widely used otherwise.

While the Niners provided delivery-order statistics for the first year of operation of Levi’s Stadium, since then they’ve only reported orders in vague terms, last claiming average order totals of between 2,000 and 2,500 per game during the 2015 season. It’s also not clear if those numbers included both delivery orders as well as mobile-device orders for express pickup, where fans use the app to place and pay for an order, and then go pick it up at an express window.

The most likely reason for cutting off the service to the full stadium is that fans simply didn’t use it, and at some point it made no sense to keep staffing a service that wasn’t producing any income. What’s still unclear is whether the move is permanent, or whether it could be replaced in time, given that since Levi’s Stadium has opened, the Niners have routinely made changes to how the stadium app works and what services it offers. What was also unclear was how many club seats are still able to order deliveries, and whether or not the express pickup option is also still available.

For Super Bowl 50, the NFL nixed the food part of the delivery service at Levi’s, limiting it to just drinks. However, Super Bowl fans did give the drink delivery and the ability to order food and beverages for express pickup a good workout, with 3,284 total orders, 67 percent higher than the top order mark for a Niners’ regular-season game.

An ambitious experiment

Early on, there was much enthusiasm from the Niners for the in-seat delivery service, and their ambitious goal to make it work for every potential fan in the 68,500-seat venue. While almost every major professional and large collegiate sports venue has some kind of delivery service for premium seats or expanded sections, there is no other football-size venue that has attempted what the Niners have offered at Levi’s Stadium the past three seasons.

Why the full-stadium delivery option never caught on at Levi’s Stadium is most likely due to many reasons, beginning with the fact that it’s still not something most fans expect, unless they are in premium seating areas. There is also the question of how many fans actually download and use the stadium app while at the game, another statistic not regularly reported by teams.

While the service has always been available at Niners’ home games, other events at Levi’s Stadium, like Wrestlemania 31, have declined to have the service available while others, like the Grateful Dead, chose to keep the service in place. According to the Niners, the choice of having delivery available was always made by the event and not by the team.

It’s interesting to note that VenueNext, the app development company started in part by the 49ers, does not have another customer among its growing list of pro team clients that offers full-stadium delivery of app-ordered concessions. Mobile Sports Report has learned that one VenueNext team may start offering drink delivery to fans, but it’s not clear if that will be a full-stadium option.

Another stadium app startup with food-delivery services, TapIn2, has systems to deliver concessions ordered via app to the lower bowl at the Cleveland Cavaliers’ Quicken Loans Arena, and for club-seat sections at the Cincinnati Bengals’ Paul Brown Stadium.

Utah Jazz pick VenueNext for new stadium app

There’s no official announcement yet but the Utah Jazz today confirmed the scoop that was announced by CIO BJ Vander Linden last week at the Mobile World Congress Americas show, that the Jazz will use VenueNext for a new stadium app for the upcoming season.

More details will likely become available as we get closer to the tipoff of the 2017-18 NBA season, but in the meantime it’s interesting to ponder what has become of the equity deal struck between app provider YinzCam and the NBA 2 years ago.

Under the terms of that deal, YinzCam was supposed to “re-do” the stadium apps for 22 of the NBA’s teams, with things like food delivery and ticket services included. With two of those teams (the other is the Minnesota Timberwolves) now having announced plans to use VenueNext, there is a valid question about what is happening with YinzCam and some of its former clients.

Mobile Sports Report has reached out repeatedly to YinzCam CEO Priya Narasimhan over the past couple months, but we have not yet received a reply.

Wi-Fi, app ready to go for Falcons’ preseason opener at Mercedes-Benz Stadium

The shiny new stadium gets ready to host its first big event this weekend. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

It might have taken some recent all-nighters, but the crew behind the technology at Mercedes-Benz Stadium said that the Wi-Fi and DAS networks, as well as the new app, will be ready to go when the Atlanta Falcons hold their first big event at their new home this Saturday.

“We’ve spent the last week really tuning the Wi-Fi, and it’s awesome to see the speeds we’re getting as I walk around,” said Jared Miller, chief digital officer for the Falcons, in a phone interview Thursday. “I’m anxious to see how it will do with a full house.”

The first potential for a packed stadium comes Saturday night, when the Falcons host the Arizona Cardinals in an NFL preseason game. With roughly 1,800 Aruba Wi-Fi APs installed inside (1,000 in the seating bowl and the rest in concourses and other areas), Mercedes-Benz Stadium should have excellent Wi-Fi coverage, even if it takes several events to figure out the things you can only figure out once you have live people in the seats.

“We’ll need a few events until we get to a spot where we’re dialed in [with network performance],” said Miller. Though Miller said the Falcons were able to get some network feedback during a recent season-ticket holder open house, real performance stats won’t come until fans are filling the venue for an NFL game.

“You just have to go through a series of events to see actual performance,” Miller said.

Home page of the new Falcons app from IBM

Curiously, Miller would not comment directly when asked if any carriers other than sponsor AT&T had officially signed on to be on the Falcons’ neutral-host DAS. However, he did say that “all the fans who [are at the game] should be able to have cellular connections.” (Any attendees who want to send us speedtests of Wi-Fi or DAS, you know where to find us.)

New app gets its debut

One area that might cause some delays getting into the arena is the Falcons’ decision to go to all-digital ticketing — fans must either have an RFID card (for season tickets) or must download the new team app so they can have digital tickets on their phones. Both the RFID cards and phones can be scanned at the SkiData turnstyle machines.

“We’re encouraging fans to download the app before they get to the game,” Miller said.

The new version of the team app, which was only made live in the last couple days, was built by main IT contractor IBM.

App view of a wayfinding map

The IBM app will do things a little bit differently than other stadium apps; the wayfinding maps are not “blue dot” or interactive like Google Maps or other stadium apps like those at Levi’s Stadium or Sacramento’s Golden 1 Center. Instead, fans must enter both their location and their desired destination to see a path on a stored map.

Food ordering via the app is also handled differently than apps that support in-seat delivery or express window pickup. With the Falcons app fans will select from a list of concession stands, then enter credit card information and their order, which will be scanned at the stand, according to IBM. While such new services always take some time for fans to discover and use, Miller is keen to see if the new systems work as promised.

“We want to see not just quantitative numbers but qualitative data too,” Miller said. “Did it really benefit fans? Were they able to bust the queue? Would they do it again?”

The app also has a Falcons-esque chat bot, called “Ask Arthur” for owner Arthur Blank; while the bot can quickly answer FAQ-type questions about the stadium and its operations, more open-ended queries will require perhaps some time with IBM’s Watson technology (see examples in photos below).

And on a final low-tech note, Miller said the Falcons had been in constant touch with several local groups, including the Georgia Department of Transportation, the city of Atlanta and the MARTA light rail system to get all the pertinent maps and signs updated. On Mobile Sports Report’s visit to Mercedes-Benz Stadium and Atlanta last week, we noticed that there were very few signs up with Mercedes-Benz Stadium on them.

One big map on the wall inside the nearby CNN Center (where there is a large public food court) didn’t even have Mercedes-Benz Stadium on an area map, and a sign over the MARTA station just outside the new stadium’s doors had no mention of Mercedes-Benz Stadium but still did mention the Georgia Dome, the next-door neighbor slated for demolition. The MARTA online map still lists “Dome” but not “Mercedes-Benz Stadium” for the stop outside the venue’s doors.

“We’ve scoured the city looking for anything that still says Georgia Dome,” Miller said. Getting all the new signs up, he said, is “in the process of getting done.”

The ‘Ask Arthur’ bot can answer simple questions about Mercedes-Benz Stadium but…

… don’t ask the app for Super Bowl odds

We’re hoping this map, seen here on a wall inside the nearby CNN Center, has been updated

One of the many under-seat Wi-Fi APs that will be getting their first test this weekend

Chief digital officer Jared Miller answers questions at the recent media day

On Aug. 15, this sign over the nearby MARTA station still didn’t mention Mercedes-Benz Stadium

First Look: Inside the Atlanta Falcons’ new Mercedes-Benz Stadium

Big Bird greets all visitors to Mercedes-Benz Stadium. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

We’ll have much more to report on what we saw at the press day at the Atlanta Falcons’ new Mercedes-Benz Stadium, but we thought it was important to share these views as soon as we could — so here is an extended photo essay from the newest NFL venue (which will also be used for soccer). Unfortunately the Wi-Fi and DAS networks were live but not yet optimized, so we weren’t able to do any comprehensive speed testing (but hey, that’s what a regular season game is for!).

Overalll first impressions, technology wise — this is another well thought out venue specifically from a technology standpoint but also mainly just from a visual feel. The halo board is as impressive as advertised, though we would want to see it in action during a game (while sitting in a seat) to fully judge whether or not it fits in with the flow of an event. For advertisers it’s a wonder, as watching all the video screens in the house go to a synchronized ad video was a big wow factor.

Since much of the stadium interior is unfinished concrete, there wasn’t much of an effort to hide networking components — but given all the other piping and cabling, the equipment does kind of fade out of sight in plain view.

MSR welcomes you to the big house

It’s our educated guess that the AT&T Porch — a wide open gathering area in the end zone opposite the windows toward downtown — is going to be a popular hangout, since you can see the field and have multiple big screen TV options behind you. We also liked the “technology loge suites,” smaller four-person private areas just off the main concourse with their own small TV screens and wireless device charging.

On the app side of things, it’s fair to say that features will iterate over time — both the wayfinding and the food-ordering options are not wirelessly connected yet, but according to IBM beacons are a possible future addition to the mix. And while Mercedes-Benz Stadium is going to all-digital ticketing, season ticket holders will most likely use RFID cards on lanyards instead of mobile phone tickets simply because the RFID is a quicker option. The ticket scanners are by SkiData, fiber backbone by Corning, Wi-Fi APs by Aruba, and DAS by Corning and a mix of antenna providers.

Like we said, more soon! But enjoy these photos today, ahead of the first event on Aug. 26.

The view inside the main entry, with halo board visible above

The view from the other side of the field, from the AT&T Porch

Just hard to fit all this in, but you can see here from field to roof

I spy Wi-Fi, APs point down from seat bottoms to main entry concourse

One of the many under-seat APs

A good look at the roof: Eight “petals” that all pull straight out when open, which is supposed to take 7 minutes according to design

Good place for maximum coverage

View from the field

One of “hundreds” of mini-IDFs, termination points that bring fiber almost right to edge devices

The mega-vertical TV screen, just inside the main entry. 101 feet tall!

Something Falcons fans may like the most: Look at the prices!

MORE SOON!

NBA’s Charlotte Hornets partner with VenueNext for new app

The NBA’s Charlotte Hornets are partnering with app developer VenueNext to develop a new team and stadium app, which will be ready before the new NBA season begins, according to a press release from the team and the company.

The deal is VenueNext’s third NBA customer, after previously signing contracts with the Orlando Magic and the Minnesota Timberwolves. The Hornets deal also represents the second NBA team to move to VenueNext’s app platform following a 2015 deal where competitor YinzCam won a contract to redevelop 22 NBA team apps, including the Hornets’.

Like other VenueNext apps, the Hornets’ new app will support extensive digital ticketing services, as well as mobile payments and the ability for fans to use their devices to order and pay for concessions for express pickup at designated stands. The release said the new app will also “continue to remain the primary source of team-related news, video and content for Hornets fans.”

Screen shots of the new app were not available yet. According to the release, the new app will also support real-time scoring and game statistics, along with video highlights and “access to the Hornets’ radio broadcast and social media channels.”

VenueNext, which got its start as the app developer for the San Francisco 49ers and their new home, Levi’s Stadium, also has the NHL’s San Jose Sharks and the Minnesota Vikings among its pro sports team clients. VenueNext also designed the latest app for Churchill Downs, home of the Kentucky Derby. The company has raised $24 million in venture capital, $15 million of which came in a Series B funding last October.