Team stadium apps vs. Twitter: Which one will win?

Screen shot of the home page for the Niners' Gameday Live app

Screen shot of the home page for the Niners’ Gameday Live app

Will team stadium apps be able to hold off the challenge from independent apps like Twitter? This matchup came to mind Sunday when the Mobile Sports Report team convened for a get-together at Candlestick Park, the on-the-way-out home of the San Francisco 49ers.

Since Candlestick is going to be all blowed up after this season, it’s probably not fair to single out the Niners’ app and network for poor performance this year. I mean, why build a Wi-Fi network in a place that’s going to be torn down? I will say that the new DAS seems to be working well, since I had no problems getting a cell signal all day. But when I tried to watch live video via the Niners app, it told me I had to be on stadium Wi-Fi to watch video.

But the Wi-Fi network wouldn’t connect. After long minutes and several attempts. Finally I gave up. I tried my Verizon NFLMobile app, which lets me watch RedZone on Sundays. But no! Verizon NFLMobile, which monitors your location via GPS, won’t let you watch live video or RedZone while in an NFL stadium. The only person around us with live video of anything NFL on his phone was a guy who gets the Sunday Ticket service from DirecTV. Tell me, if you’re a fan, you’re not frustrated with the idiotic hurdles the NFL puts in front of its best content to satisfy its rights deals. Guys, you’ve had several years to figure this out. It’s the biggest C’mon Man I can think of. LET US WATCH LIVE VIDEO! MAKE IT EASY!

Again to be clear: This isn’t an app review, or a formal survey. But just looking at all the phone use in the stands, I didn’t see anyone else on the Niners team app. I saw a lot of people on Facebook, on Instagram, on Twitter. Or just sending picture and text messages. What is the common thread for those apps? They are simple to use, they are fast, they have great and easy interfaces on a mobile phone. They are already filled with the people who I want to follow or communicate with. With any one of those apps, you are doing something within one or two clicks.

Fan Zone page of Niners stadium app.

Fan Zone page of Niners stadium app.

With the team apps, that’s just not the case. The Niners app — which looks like a lot of other team apps, since it’s built by stadium app market leader YinzCam — is incredibly dense, with lots of very small type. Which, while it looks OK in a screenshot like the ones here, is almost impossible to see in the harsh outdoor light of a stadium. Opening it up for the first time at the Niners game, I was underwhelmed by the overload of information and choices available. And then when the live video didn’t work… I mean, really, what else is there in the team app that could be different, or make me want to go there?

Stats? Yardages? That stuff isn’t crucial to people sitting in the stands. Where the team app could really make a difference is if it gave detailed information on what just happened in front of my eyes — you know, the kind of stuff that is instantly delivered to people at home watching games on their couch. Someone is hurt? Injured? You’re up there in the stands, you have no idea of what happened or why there are people standing around on the field. I couldn’t find an audio feed of the TV broadcast on the team app — why not have that available? Or at least the radio simulcast? What about that last play? Was it a fumble? How did Vernon Davis get a concussion? In the stands, you have one chance to see what happens. And in many cases, no way of knowing what the outcome was, especially since most teams (Niners included) only show replays of “positive” events for the home team. Again: treating fans like idiots or children is no way to make the stadium a better experience.

My simple thought, as I switched back to Twitter — where, by following some of the beat writers who cover the Niners, I was able to get almost-instant info from their press box tweets — is that the team apps seem designed to be sold to the teams and the leagues, and not with the fan in mind. I have no desire to go to the Niners’ app to find other people on Twitter to interact with or follow. If public sports websites are any guide, anything open to the public is already overrun by ignorant trolls. I’ll stick with my own Twitter feed, thanks. And now that Twitter is adding in NFL highlights, I probably have a better chance of seeing live video there than via the team apps. How are team apps, with their rights restrictions, clunky design and team-sanitized information, going to keep up with fast-moving folks like Twitter, especially now with tools like Vine or Instagram video? Anyone want to bet that we start seeing more fan replay videos on Twitter before we get good, easy to get official team replays?

Maybe these apps are working better in other stadiums, where the networks are better. My guess is, even at those places there is slow uptake. If teams really want to use technology to make the stadium a better experience than the couch, they’ve got to do more to make connecting easier. The network hookup needs to be drop dead simple. If I don’t have Wi-Fi turned on, the app should figure out how to do that itself. (Or ask when it’s first opened up, not after I’ve gone three clicks in to find the “live video” button.) Activities should be one or two clicks, not a laundry list of choices and treed menus. Though there is a lot of down time at games, it’s not that long. Apps should work faster than a play clock… if you can’t get there in 45 seconds, it’s a fail.

Safe to say, we are going to cover app development AND uptake as part of our stadium technology focus. I think right now it is the weak link in the whole connected stadium equation. One scene on the way out of the Niners game made me realize just how far behind the apps are; instead of staying in their seats to watch the crucial possible last-minute drive, many San Francisco fans were outside on the concourse… watching the TV coverage on the high-def screens above the concession stands. Because on TV, they know, they will get multiple replay angles and explanations. These fans weren’t bad fans for leaving their seats. They were, actually, just trying to find the best game-viewing experience. They should be the people interviewed next about what should be in a team app. Because what’s there now obviously isn’t reaching them. Or keeping them in their seats.

Friday Grab Bag: No Old Style in Chicago

Android USA, a smartwatch maker, has said that its technology will connect its forthcoming smartwatch to other mobile devices that run the Android operating system.

According to the company, its device will wirelessly sync with a smartphone via Bluetooth and give users access to features such as the phone’s music library as well as email and calendar. Pricing and availability of the watch have not yet been announced.

A Phablet too far?
Time magazine has taken a look at the growing trend, and size of phablets, the large smartphone, small-tablet hybrid that is becoming increasingly popular with users, particularly communters who use mass transit and can use the device for both purposes.

The author of the piece ties in sales of the devices with portability, and uses three different sized devices to see how well they do and don’t work in different situations for an interesting read.

Nike+ gets a new app
The Nike+ Move app has been released and for all of you band wearers get ready. Of course the new Fuelband SE Fitness tracker is still pending. The new app is designed to work with iPhone 5S and takes advantage of the new M7 motion coprocessor.

The app has a number of additional features compared to older versions of tracking apps and includes sleep. It has been designed so that users cannot game it and make it appear to be more active than they really are.

Old Style out of style at Wrigley
Bad news for baseball traditionalists in Chicago’s north side, the last can of Old Style beer was served at the last game of the season that just recently concluded. Now fans at Wrigley Field seeking to drink an alternate to some of the big named beers will need to leave their seats and go in search of a cart.

Budweiser has apparently taken over all traveling beer vendor sales and so that will limit the choices of fans. Of course they can always pregame at the Cubby Bear. [editor’s note: Real Cub fans will refuse to order Budweiser, aka Cardinals beer; and Murphy’s is a better pre-game spot especially on sunny days.]

Baseball launches Free Agent Frenzy
No, this is not just the usual hot stove league where people discuss who they want their team to pick up. Instead MLB.com has a contest that could see you at opening day with free tickets. All you have to do is correctly pick where a number of free agents will end up by the start of next season, with a point for each correct guess. There is a pair of tie breaker questions as well.

Want to interact with Winter Olympians? The IOC has an App for you

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It seems hard to believe that in about three months the 2014 Winter Olympics held in Sochi, Russia will begin and the International Olympic Committee (IOC) has developed and released an app that will enable fans to follow favorite athletes and sports.

The IOC’s app is called the Olympic Athletes’ Hub and it is much more than a one-dimensional portal into a static web site. The IOC has embraced a host of social media and acknowledged that many of the athletes have a major presence in social media.

The basic function of the Hub is pretty simple, it has created a searchable directory of the social media activities of Olympic athletes and brings them to users of mobile devices, a first for the Olympics. Included will be Instagram, Facebook and Twitter accounts.

Possibly best of all for some fans is that the app makes the posting a two-way street with fans having the ability to post to the athletes social feeds across a wide swath of social media including Facebook, Twitter and Instagram.

The IOC started down this path 2 years ago with the Summer Olympics that were held in London, allowing chats between fans and athletes, but it has taken that model and greatly expanded it to meet the growing, and changing usage of social media by athletes and fans.

The Hub provides fans with the tools to search for athletes by country, team, and sport as well as ones from previous Olympics that wish to sign up for the program. According to the IOC it already has 5,000 verified Olympians on board the program.

There is much more than just finding and following athletes. Former Olympians will post training tips that can be “Liked” which will earn virtual medals for these athletes such as Stephane Lambiel and Mark Spitz.

The Hub is just now being developed and the IOC said that it will add additional features to it as the games approach. It is also not just about social media. There will be a section that will direct fans to the websites of the IOC’s rights-holding broadcasters, where users can find their coverage of the Games.

You can download the Olympic Athletes’ Hub app at the Google Play Store or iTunes App Store. If you are bookmarking sites there is the IOC YouTube one, here is the Flickr site and here are Twitter and Facebook.

Just in case any athlete forgets their phone at home each will be provided with a Samsung Galaxy 3 with the app preinstalled. The IOC said that 27 million fans have already interacted with it via its social media.

Verizon Wireless joins the tablet market with Ellipsis 7

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Football fans that use a Verizon-backed smartphone to watch NFL games will be thrilled to learn that they may now be able to boost the screen size in the future with the company’s 7-inch HD Ellipsis tablet that is expected to be in its stores by week’s end.

The details are sparse from Verizon on the exact specifications but the tablet will have a HD display but no report on the resolution while C/net is reporting that it will also feature a 1.2GHz quad core processor, 1GB of RAM and 8GB of storage that can be expanded via an optional microSD card.

Not surprisingly connectivity is a big feature with the Ellipsis 7. It will feature 4G LTE and mobile hotspot support for as many as eight additional Wi-Fi devices, according to C/net.

The Ellipsis tablet is obviously not chasing after Apple’s iPad, the Samsung Galaxy offerings or the high-end releases from Google, Amazon and others. Rather it is positioning itself as a low cost, solid alternative to these products for users who might not want or need all of the bells and whistles, and associated price tag, that come with these different offerings.

While it seems that everybody is now jumping into this space, from supermarkets to bookstores that is not a bad thing. As their price continues to drop the commercialization of tablets will continue and customers will benefit from this.

When the prices get low enough it makes sense to have one dedicated to work purposes, maybe with an external keyboard that has an additional battery while having a second tablet that can be kept by the television that can serve as a second screen, to watch two football games or allow one person in the room to escape sports. A low cost offering bedside for a late night reading before sleep. All of this is coming closer to reality as tablets become increasingly ubiquitous.

Verizon said that the tablet is the first of an expected family of Ellipsis products and it will be available online exclusively at the company’s stores for $249.99, with a short term offer now for $100 off any tablet from Verizon with a new 2-year wireless service contract.

MLB sees strong increase in mobile and social media demand during playoffs

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Major League Baseball had a great postseason (depending on who you were rooting for), with exciting games and strong broadcast viewership but it also experienced a great deal of success connecting online and via mobile with its fans as well.

While all of the playoffs and World Series had strong viewership during the 38-game run MLB.com saw a huge increase in fan participation, with a total of 296.4 million viewers over that period, an increase of 43% over the previous year and an average of approximately 10 million a day, according to stats from MLB.com.

In the area of live video streams MLB.com saw a very big jump in viewership, overall up 22% compared to 2012. Viewership on mobile devices such as tablets and smartphones was up 30%YOY. The video was available from MLB’s broadcast partners TBS and MLB Network and was seen on Postseason.TV on MLB.com and in MLB.com At Bat.

However live video, which requires a subscription, was only the tip of the iceberg. Combined with on-demand video MLB.com had 152 million video streams representing a massive 170% increase over last year. Mobile is driving this usage with MLB.com At Bat app’s share of the total video streams delivered increased 130% compared to last year’s Postseason.

MLB’s mobile app, At Bat, saw its usage up 76% this postseason, and was opened 76.6 million times or an average of 2.5 million times a day. MLB was active on Facebook, with its team of posters recording 4,800 individual posts, which in turn had 1.4 billion impressions. The impressions were up 80% from last year. MLB also delivered 2,840 posts on Twitter at @MLB and saw an increase of 81% in retweets.

For the first time MLB.com distributed highlight clips across a wide swath of social media including Facebook, Twitter and YouTube, which were watched collectively 33.5 million times.

MLB.Com’s use of a wide variety of mobile and social media technologies to reach fans is obviously showing strong return interest by fans and enables fans that cannot see the games to catch highlights and information on a as it happens basis, something that will keep fans coming back for more.

MLB’s At Bat app rakes in the viewers and sales

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Major League Baseball has been very aggressive in developing and delivering a variety of apps that can enhance a fan’s appreciation of the game and the flagship product in that effort is clearly At Bat, a program that enables fans to watch and/or listen to games.

The program has seen strong demand, with 10 million downloads in a single season, and very high usage with 1 billion launches. MLB said that 60% of fans open it every day. Last year it had 6.7 million downloads.

Apple recently announced that the program is one of the 10 top grossing iOS apps of all time, and that is no surprise in view of how long the two have partnered. When Apple opened its App store in 2008, At Bat was one of the original apps available.

Of course the app is not just for Apple’s platform, although they are often the first to get the latest releases and have the most features, but it also has an Android version as well as BlackBerry and Kindle Fire.

It would be interesting to see if the growing popularity of the app, which helps fans view games that might not be broadcast in their area, or hear favorite broadcasters has had any impact on other areas of the game such as television viewership. The recently concluded series between Boston and St. Louis saw TV ratings jump 17% this year.