ESPN’s British Open Coverage Scores on Cable, Internet, Mobile

There must be an algorithm somewhere to write the inevitable press releases for broadcasters after any big event now, that begins with “record viewership” and then plugs in the terms online and mobile. ESPN’s coverage of the British Open last week and weekend certainly fits in, with big gains in just about every measurement category, including a 140 percent growth in the amount of live coverage watched on ESPN’s mobile and online platforms.

But — it could have been a lot bigger. Remember, ESPN limits its mobile access to people who pay for cable plans from Verizon FiOS, Time Warner Cable, Bright House Networks, and Comcast. How much bigger could the audience be if ESPN allowed non-cable subscribers the right to see things with a one-time fee? (Right now, the WWL’s answer to that is it’s not gonna happen.)

One guess is that since ESPN added Comcast to its list of approved cable-contract partners whose customers get access to all WatchESPN and ESPN3 content, the jump in online viewership was probably a given since the Comcast deal added about 40 million potential new viewers to the number that could see ESPN’s online streams. Even without any new partnerships that number should easily grow again next year, when ESPN should have support for Comcast customers with Android platforms, who were shut out this year.

I still think that ESPN could vastly improve its online coverage of big events, especially golf, by mimicing the excellent presentation done by the folks at the Masters. Right now the event coverage like the British Open is lumped in next to every other thing that ESPN covers, which as you know is quite a lot, so the experience dims. It would also be great to have an integrated chat/social experience on the same screen, so you could perhaps talk golf smack to friends and other fans without having to switch between multiple screens. I’d add in a window to keep track of the excellent ESPN Majors fantasy game, and my online golf experience would be complete. Well, we’d need the TigerCam too. But I’m not greedy.

ESPN Press release on its awesome British Open numbers.

PlayUp Brings its Fan-Interaction App to the Olympics

Fan interaction app PlayUp, which made its name this spring with several pro-athlete chat rooms for big events, is stepping up its own game with a new release of the app just in time for the London Olympics.

Announced today, version 3.1 of the PlayUp app for the iOS platform adds some interesting new features, including third-party content and sports news, as well as targeted sports feeds by the user’s geographic location. This feature, PlayUp said, brings the most regionally relevant content to the forefront when a user launches the app. PlayUp can be downloaded free from the iTunes store.

The PlayUp app, which gives sports fans the ability to track teams, scores and to converse with other fans in either small or large, or private or public groups, will now bring that interaction to the Olympic games, which begin July 25 and go until Aug. 12. The PlayUp app will give fans real-time results, standings and leaderboards for almost all the events, in addition to the app’s signature ability to let fans talk smack, agree and cheer, or otherwise communicate with friends and fans worldwide about their favorite sports.

What should be interesting is to see how third-party entities contribute to the PlayUp app to make the experience richer for PlayUp users. (You may even see some Mobile Sports Report content there soon, so keep your eyes peeled.) The app already has news feeds featuring stories from Yahoo, ESPN and CBS, so PlayUp has you covered when it comes to quick coverage from the top media outlets. The MSR take here is that more integration and aggregation is better for fans, who don’t have to leave an app to check, say, a Twitter feed. The challenge for PlayUp will be to convince partners that their app can bring in new sports-savvy users.

“Now sports fanatics can turn to PlayUp to get sports content, stats, Twitter feeds and more, and can be assured to get their sports fix even when no live games are being played,” said PlayUp CEO Dennis Lee in a press release. “We now also have the opportunity to connect brands and developers with sports fans and provide these third-parties with more effective ways to connect with potential customers across the globe. There is no bigger and better event to showcase PlayUp’s new features than the Olympics.”

Mobile Sports Report TechWatch: Are Your Apps Tracking You?

In a move that is very likely to lead to even more patent conflict Apple has patented a mobile scroll bar, a patent that appears to cover portable devices with touchscreen displays and have a disappearing vertical scroll bar.

If that sounds familiar it is because it, or something very much like it, is widely used in the Android market. According to the Verge, Android has been using features such as this since version 2.1, so prepare for the worst.

Texting passes calling in popularity in UK

Text messaging has surpassed phone calls as the most popular method of communications in the United Kingdom, according to a report from Ofcom, an independent regulator of UK communications industries, which said that it found that 2/5 of all adults in the UK had a smartphone.

The trend is driven by younger users with 96% of people aged 16-24 using text messaging daily and only 67% in that age group using a phone for calling someone. Overall the use of phones for calls fell 1% from the previous year.

Nokia’s smartphone sales slump
Nokia reported another poor quarter as it smartphones continued to lose ground to rivals such as Samsung and Apple. The company reported that its net loss nearly quadrupled in the second quarter reached $1.72 billion compared to $450 million in the same period last year. However there were some bring points, its low end phone sales were strong and its Windows phone, the Lumia series, did not perform as poorly as had been anticipated.

Study finds 98% of Americans distrust Internet

A survey conducted by Harris Interactive found that an amazing 98% of Americans distrust the Internet and almost that many believe that bad things can happen if you act on information found there. Top reasons included outdated information and self promotional information. The real question is why is it so low?

Microsoft provides ship date for Windows 8
Microsoft has said that its next generation operating system, Windows 8, will ship on Oct. 26, 2012. So gentlemen start your engines since I expect a huge number of tablets using the OS to be announced on the same stage as the OS as a number of OEMs fight to be the next hot holiday property.

Windows phone slowly gaining ground
A recent report from market research firm Strategic Analytics, as reported in Cnet, shows that Windows phones moved from 3% of the U.S. smartphone market in 2011 to 4% in 2012. The report estimates that unit sales grew from 3.5 million to 5 million over that time period.

HTC countersues Apple
HTC has gone on the offensive against Apple by suing claiming that Apple infringes on two of its patents. The patents in question were purchased from Hewlett-Packard. Apple is suing HTC for patent issues as well.


Study finds Olympics helping electronic sales

A survey by TechBargins.com found that 16% of consumers plan on buying consumer electronics devices to watch the Summer Olympics, an increase from the 13% it found with a similar survey four years ago prior to the Beijing Olympics.

19% of iPhone apps access Address Book
A study by security firm Bitdefender has found that 19% of iOS apps that it studied accessed a user’s address book, sometimes with permission and sometimes without permission, according to a piece in Forbes.

The study looked at 65,000 apps and found that not only did they look at the information but also uploaded it. A whopping 41% used the location based services features to track the users position, also without the users consent in most cases.

Microsoft posts first loss
After an enviable 26 year run as a profitable company Microsoft has posted its first loss in its most recently completed quarter. While the company reported that its revenue increased 4% year to year, reaching $18.06 billion it reported a loss for the quarter of $492 million compared to $5.9 billion for the same period a year ago.

The driving force behind the loss was a massive $6.19 billion write-down on its 2007 purchase of aQuantive. The company appears optimistic about its outlook for the rest of the year which will see at least two major launches, Windows 8 and Office 15.

Samsung Galaxy S3 sales soar
Samsung’s latest smartphone, the Galaxy S3 has already hit 10 million in unit sales, and accomplished the feat in under two months, company executives said. As reported in Yonhap News, the company is selling 190,000 phones every day. The S3’s predecessor the S2 took five months to reach that sales figure.

Honda Debuts Aha, Vast Sports Programnning Options Including Olympic Content

Honda has introduced its new in-dash connectivity system. In addition to music and news options, the system provided by Aha will offer vast sports programming choices.

Available via a smartphone application, the system will act as a “conduit to a wealth of cloud-based media,” according to Aha.

Content is pre-selected via the smartphone app. It’s controlled via voice commands and as well as in-dash and steering wheel-based controls after your phone is connected.

Honda’s also developing an EV-centric version of the service, which will be available in upcoming versions of the Fit EV and Accord Plug-in Hybrid. The apps will be available for both iOS and Android.

According to an Aha spokesperson, sports programming in 2013 Honda (and Subaru models, soon), will include mainstays: ESPN, Fox Sports, Fox Deportes, SI Olympic and podcasts from partners such as CBS, Shoutcast and NPR.

Addditional niche sports programming will include: Puck Nuts, Download The Line, Surf Talk Radio and Poker Road among other content. During the Summer Olympics, sports Twitter feeds will be curated and featured.

For additional information, visit: http://aharadio.com

James Raia is editor and publisher of www.tourdefranclife.com

ESPN Mobile and British Open App Fail at Live Video, Audio Coverage for Some Platforms

Sunday Update: After deleting and re-installing the British Open app things seem to be working better. We can get a live commentary show and a live link to WatchESPN (which we can’t watch because we are on Android — see below). The Open’s own radio is working, with the great BBC commentators, but the Open app’s link to ESPNRadio isn’t working. The ESPNRadio app, however, is working today so if we need to we can go native for the final round. Original Saturday post follows.

Before the British Open started we were impressed by the online and mobile options for viewing and listening to live coverage of the year’s third golf major. But after trying and failing to connect in several fashions Saturday, we’re less than impressed with the mobile performance from both ESPN and the Open’s own app.

On the ESPN side, the online live version of the TV broadcast worked fine, as long as you can remember to enable pop-ups for your browser (we spent a frustrating minute clicking on the screen to no avail before we saw the little pop-up warning in our Chrome browser and enabled the WatchESPN window). As a paying Comcast subscriber I expected to also be able to watch the coverage live on my Android smartphone, but when I loaded WatchESPN there was no Comcast option for authentication.

After a couple frustrating auto-replies from ESPN help I finally got an answer from “Jack” in customer support that says Comcast Android users are still second-class citizens. As in, no mobile video for you!

For Comcast XFINITY subscribers, WatchESPN is available for use on the following mobile devices: iPhone, iPod and iPad (must have OS 4.0 or later).

The WatchESPN application is not yet available in Android devices for Comcast subscribers, but we will be launching the service soon.

Maybe I’m a harsh judge but this is kind of unacceptable for a company like the WorldWide Leader, which presumably has lots of programming assets at its beck and call. I thought I might be able to do an end-around by using the Open’s own app, but even as the third round leaders were early on the back nine, the app’s audio and video coverage were “off the air,” with no explanation. From what I can tell it might be a problem in that the app has live coverage via the BBC for viewers in the UK, but if there is some way to switch to US-available coverage here, I can’t find it in the app. On the good side, the app has great archived video, which works superbly like a well-edited midday highlights package.

ESPNRadio worked well in my car, but the Open broadcast also didn’t work on the Samsung Stratosphere Android handset from Verizon that I have. Again, I suspect there was some issue with the Android handset not being supported by the necessary Comcast authentication. We are emailing ESPN folks now and will relay a better answer if we get one.

The bottom line is, out of the three majors so far this year the folks behind the British Open online coverage, namely ESPN, are in third place. The Masters is far ahead of all tournaments, with its solid multiple-camera options, and its good performance in online and mobile platforms. While the U.S. Open had fewer choices, its delivery and access were also far superior to the muddle that was the ESPN/Open app arrangement for the British Open. Plus, ESPN’s online menu of British Open options was mixed in with all the other things the WWL was showing on its online menu. I get it, ESPN’s got a lot going on. But is it so hard to wall off the British Open selections on a separate page? And maybe include all the other golf-related stuff there? Too many times it seems like ESPN doesn’t get it right when they are covering individual events, and the British Open is one of those times.

While I understand and respect ESPN’s decision to base online access on whether or not customers have a valid cable contract, the whole what-is and what-isn’t online for ESPN is still muddled, and the point failures for the Open are proof that ESPN still needs to figure out what its priorities are in the online/mobile space, and how it can make it less confusing for people to figure out how to get access. The fact that I, as a paying Comcast subscriber, couldn’t get access on an Android phone, should have been something ESPN called out beforehand, not buried in a support email after the fact. And I think event organizers should take a harder look at who they sell coverage rights to, if the digital access is going to be so constrained. Just seems like it’s harder than it needs to or should be.

Miss the round? Here are the highlights courtesy of the Mothership:

Ruckus Powers Wi-Fi — And Mobile Betting — at Famed Saratoga Race Course

If you follow horse racing you probably know of the famed Saratoga Race Course in upstate New York, the oldest horseracing track in the U.S. Thanks to some gear from Ruckus Wireless that facility now has one of the newest technologies, a Wi-Fi network, which is not only bringing wireless access to fans but also powering mobile betting, where fans at the track can place bets from their seats, with a smartphone app. The network will be ready to rock for today’s opening of Saratoga’s 144th season, according to Ruckus.

We’re scheduled to speak directly with the Ruckus folks soon, so we’ll get more inside info on their overall sports network strategy (which has already seen contract wins at places like the 24 hours of LeMans and the Preakness) but getting into Saratoga is like winning the Kentucky Derby when it comes to scoring a sporting infrastructure contract. The real key to this system may be the ability for fans to use the Fastbet mobile betting app at the track, which will make it easier — and more lucrative for the track — for fans to make an impulse wager without having to stand in the traditional betting line.

And the New York Racing Association, which operates the 149-year-old track, will not just be using the Ruckus network for fan access, but also for other stadium applications, like ticketing. According to a press release, the NYRA also hopes to use the network to support streaming video and digital signage applications in the future.

Here’s the money quote from the NYRA, which hits on the main themes we’ve seen with stadium and event Wi-Fi: Fans are bringing phones to sports events, so adept operators are making moves to keep their patrons connected:

“Saratoga Race Course is one of the premier tracks in the country, and has been a place where racing fans and spectators have enjoyed the sport for nearly a century and a half,” said Tom Thill, CIO for NYRA.

“In very recent years we’ve seen the number of smartphones and mobile devices in use increase dramatically, and we knew we needed to deliver a wireless experience of the same caliber that we’ve always been committed to at the track.”

According to Ruckus, it took 45 of the company’s ZoneFlex dual-band 802.11n wireless access points (both indoor and outdoor units) to fully cover the 350-acre Saratoga site, including the main clubhouse, all restaurants, the outdoor track, fan seating areas, and the racetrack’s large picnic grounds. The network was installed and will be managed by the Albany, N.Y.-based system integrator Deep Blue Communications.

According to the NYRA, this is how the betting system will work:

Patrons will be able to utilize the new Wi-Fi network to link to United Tote’s FastBet Mobile, a wagering application available exclusively on-track and designed for use on smart phones and tablets, including iPhones, iPads and most Android based tablets and phones.

To use the application, NYRA Cash Cards will be available and can be loaded at any voucher window throughout the track. Further deposits, and any withdrawals, can be made at any window. Patrons may then access the FastBet page via the new Wi-Fi network with their device. Patrons enter the card’s account number and pin into FastBet to begin wagering. Once finished, patrons can choose to keep their account balance on their NYRA Cash Card or cash out at any teller window.

One more quote from Thrill? Why not:

“With the scalability and reliability that the Ruckus system delivers, our new mobile on-track wagering system will provide a significant revenue stream for us, while also helping the racecourse maintain its reputation as a top destination for watching state-of-the-art horseracing.”

Bonus: Here is a good Q&A with Ruckus’ CEO, Selina Lo, which covers a lot of ground on Ruckus’ business and notes the company’s impending IPO.