Alamodome taps AmpThink for new Wi-Fi ahead of 2018 Final Four

A new full-stadium Wi-Fi network installed by AmpThink is coming to the Alamodome, scheduled to be finished just ahead of this year’s Alamo Bowl and well in place for next spring’s men’s NCAA basketball tournament’s Final Four, Alamodome executives said.

Scheduled to be announced publicly by the San Antonio, Texas, venue today, the new network is part of a $50-million-plus renovation project that includes updated video boards, sound systems and TV screens throughout the stadium. Nicholas Langella, general manager of the Alamodome, said the new Wi-Fi network was financed in part by donations from Alamodome customers, including the Valero Alamo Bowl, scheduled this year for Dec. 28. The network will use Wi-Fi gear from Cisco, according to Langella.

According to Langella, approximately $6 million out of the roughly $10 million needed for the Wi-Fi upgrade came from the Alamo Bowl. Langella also said that the venue now has an updated DAS as well, built by Verizon, which will also have AT&T and T-Mobile on board. “We’re very happy about that [the DAS],” said Langella in a phone interview.

Going under seat for Wi-Fi

Though Wi-Fi deployment firm AmpThink has lately preferred railing Wi-Fi enclosures for proximate network builds, such as at Notre Dame, Langella said the Alamodome deployment will use more under-seat AP placements than railings, given the designed mobility of the Alamodome seating areas. “We have so much mobility with the stands, it’s hard to do lots of railing [placements],” Langella said.

According to Langella when the Wi-Fi deployment is finished — the network is scheduled to be fully completed by Dec. 1 — there will be approximately 750 APs installed, allowing the Alamodome to increase coverage from being able to serve 3,500 fans to being able to cover 65,000 fans, meaning every seat in the house. The improvements, he said, were part of a plan to attract the Final Four, which succeeded.

“We always thought we would improve the Wi-Fi,” Langella said. With the Final Four looming, he said, “we took the bull by the horns and got it done.”

Wi-Fi, app ready to go for Falcons’ preseason opener at Mercedes-Benz Stadium

The shiny new stadium gets ready to host its first big event this weekend. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

It might have taken some recent all-nighters, but the crew behind the technology at Mercedes-Benz Stadium said that the Wi-Fi and DAS networks, as well as the new app, will be ready to go when the Atlanta Falcons hold their first big event at their new home this Saturday.

“We’ve spent the last week really tuning the Wi-Fi, and it’s awesome to see the speeds we’re getting as I walk around,” said Jared Miller, chief digital officer for the Falcons, in a phone interview Thursday. “I’m anxious to see how it will do with a full house.”

The first potential for a packed stadium comes Saturday night, when the Falcons host the Arizona Cardinals in an NFL preseason game. With roughly 1,800 Aruba Wi-Fi APs installed inside (1,000 in the seating bowl and the rest in concourses and other areas), Mercedes-Benz Stadium should have excellent Wi-Fi coverage, even if it takes several events to figure out the things you can only figure out once you have live people in the seats.

“We’ll need a few events until we get to a spot where we’re dialed in [with network performance],” said Miller. Though Miller said the Falcons were able to get some network feedback during a recent season-ticket holder open house, real performance stats won’t come until fans are filling the venue for an NFL game.

“You just have to go through a series of events to see actual performance,” Miller said.

Home page of the new Falcons app from IBM

Curiously, Miller would not comment directly when asked if any carriers other than sponsor AT&T had officially signed on to be on the Falcons’ neutral-host DAS. However, he did say that “all the fans who [are at the game] should be able to have cellular connections.” (Any attendees who want to send us speedtests of Wi-Fi or DAS, you know where to find us.)

New app gets its debut

One area that might cause some delays getting into the arena is the Falcons’ decision to go to all-digital ticketing — fans must either have an RFID card (for season tickets) or must download the new team app so they can have digital tickets on their phones. Both the RFID cards and phones can be scanned at the SkiData turnstyle machines.

“We’re encouraging fans to download the app before they get to the game,” Miller said.

The new version of the team app, which was only made live in the last couple days, was built by main IT contractor IBM.

App view of a wayfinding map

The IBM app will do things a little bit differently than other stadium apps; the wayfinding maps are not “blue dot” or interactive like Google Maps or other stadium apps like those at Levi’s Stadium or Sacramento’s Golden 1 Center. Instead, fans must enter both their location and their desired destination to see a path on a stored map.

Food ordering via the app is also handled differently than apps that support in-seat delivery or express window pickup. With the Falcons app fans will select from a list of concession stands, then enter credit card information and their order, which will be scanned at the stand, according to IBM. While such new services always take some time for fans to discover and use, Miller is keen to see if the new systems work as promised.

“We want to see not just quantitative numbers but qualitative data too,” Miller said. “Did it really benefit fans? Were they able to bust the queue? Would they do it again?”

The app also has a Falcons-esque chat bot, called “Ask Arthur” for owner Arthur Blank; while the bot can quickly answer FAQ-type questions about the stadium and its operations, more open-ended queries will require perhaps some time with IBM’s Watson technology (see examples in photos below).

And on a final low-tech note, Miller said the Falcons had been in constant touch with several local groups, including the Georgia Department of Transportation, the city of Atlanta and the MARTA light rail system to get all the pertinent maps and signs updated. On Mobile Sports Report’s visit to Mercedes-Benz Stadium and Atlanta last week, we noticed that there were very few signs up with Mercedes-Benz Stadium on them.

One big map on the wall inside the nearby CNN Center (where there is a large public food court) didn’t even have Mercedes-Benz Stadium on an area map, and a sign over the MARTA station just outside the new stadium’s doors had no mention of Mercedes-Benz Stadium but still did mention the Georgia Dome, the next-door neighbor slated for demolition. The MARTA online map still lists “Dome” but not “Mercedes-Benz Stadium” for the stop outside the venue’s doors.

“We’ve scoured the city looking for anything that still says Georgia Dome,” Miller said. Getting all the new signs up, he said, is “in the process of getting done.”

The ‘Ask Arthur’ bot can answer simple questions about Mercedes-Benz Stadium but…

… don’t ask the app for Super Bowl odds

We’re hoping this map, seen here on a wall inside the nearby CNN Center, has been updated

One of the many under-seat Wi-Fi APs that will be getting their first test this weekend

Chief digital officer Jared Miller answers questions at the recent media day

On Aug. 15, this sign over the nearby MARTA station still didn’t mention Mercedes-Benz Stadium

First Look: Shining start for Notre Dame’s stadium renovations, new Wi-Fi network

Notre Dame logo on Wi-Fi railing enclosure at Notre Dame Stadium. Credit all photos: Paul Kapustka, MSR (click on any photo for a larger image)

How do you bring new technology into a building and institution that embraces history as an integral part of its brand? There may be many answers but in the sports stadium world, Notre Dame’s renovation of its hallowed football field and the addition of high-speed Wi-Fi look like a good example for any other venues trying to solve the same issues.

At this past Sunday’s “New and Gold” game, a sort of glorified scrimmage, the public (including Mobile Sports Report) got its first look at the University of Notre Dame’s Campus Crossroads project, a $400-million plus effort to bring premium seating, a large video board and high-density Wi-Fi to a venue that came to life in 1930, according to university history.

While we will have a full report on our visit to Notre Dame Stadium in our upcoming Fall STADIUM TECH REPORT issue, we wanted to give you a “first look” at the new facilities, which basically include three new large buildings built into the sides of the existing structure, to provide support for the video board as well as two expanded premium-seating and press box areas on either side of the field.

Wi-Fi AP overlooks a concession stand

One of the coolest parts we saw were the new rooftop premium seating areas, where you can sit on a couch and see the full field while also peering out over the edge of the stadium to see Touchdown Jesus, the Golden Dome, and the rest of the world (well, OK, mostly South Bend, Indiana) while enjoying your favorite beverage and speedy Wi-Fi.

The new Wi-Fi network design using Cisco gear was led by AmpThink, and includes custom-designed enclosures for railing-mounted APs that feature a sharp version of the “ND” logo known to any football fan. Though the network hasn’t yet been optimized or tested with a full house of fans, we were still getting solid up/down signals in the 60-70 Mbps range throughout the building, even in low and high bowl seating areas. There is also a new neutral-host DAS in the stadium, built by Crown Castle. According to Notre Dame, Verizon Wireless and AT&T will be live on the cellular network by the start of the season, with T-Mobile to follow soon.

Like we said, look for more details in our upcoming report… but for now enjoy some scenes from Sunday’s game!

A good look across the main east seating section, with Wi-Fi handrail enclosures visible

DAS in the grass: A DAS antenna finds a home in the grassy strip separating seats from the field

The new big screen video board now dominates the south end zone

A good look at how the new structures bookend up to the stadium on its sides

Now that’s a premium suite: Rooftop couch area provides full view of field, plus scenic views over campus and beyond

Additional seating Wi-Fi coverage from small antennas over VOMs

Painted Wi-Fi AP blends in to column in main concourse outside seating area

The view of ‘Touchdown Jesus’ remains unobstructed

Inside look at the swanky, wood-paneled club for premium seatholders in west building

Scoreboard plug for the Wi-Fi

Notre Dame fans already figuring out how to use social media to get on the big screen

Smart fans at Notre Dame — early arrivers went right for the new, padded premium seats

How do you get bandwidth to APs located below grade level? By being clever and using routing down the side of stairways… more details on this trick coming soon!

Stadium Tech Report: Sharks bite into digital future with new Wi-Fi, app strategy for SAP Center

Welcome to the Shark Tank. Credit: Paul Kapustka, MSR (click on any photo for a larger image)

Here’s a dirty secret about Silicon Valley sports: Even in this birthplace of the digital era, the hometown hockey arena has historically had some of the worst mobile connectivity around.

Despite the fact that loyal hockey fans always faithfully filled the seats to support their San Jose Sharks, the building now known as the SAP Center somehow never had the kind of wireless network you’d think its tech-savvy locals would demand.

But that was then. This is now.

After years of low connectivity, the “Shark Tank” is now filled with speedy, high-definition Wi-Fi that forms the base of a new digital-experience strategy for the Sharks and the SAP Center. The new digital experience includes a new team app as well as multiple LED screens in all parts of the stadium, bringing the old building screaming into the forefront of older venues retrofitted with technology that both enhances the fan experience while providing new business opportunities.

“If sports is behind the world in technology, we were even behind in sports,” said John Tortora, chief operating officer for the San Jose Sharks, about the building’s historical shortcomings. Interviewed between periods during a late-January visit by Mobile Sports Report to a Sharks game at SAP Center, Tortora said a sort of perfect storm of desires and needs arrived this past postseason, ending up as an initiative that brought in the arena’s first true fan-facing Wi-Fi network, an expanded LED-screen deployment throughout the arena and a new stadium app. Together, the elements are all aimed at supporting a data-driven strategy to improve marketing efforts while simultaneously providing a huge boost to the fan experience.

And make no mistake about it, better connectivity was an amenity fans wanted most of all.

High-density Wi-Fi provides digital backbone

Handrail enclosures bring Wi-Fi APs close to the fans. Credit: San Jose Sharks

Editor’s note: this profile is from our most recent STADIUM TECH REPORT, which also has in-depth looks at new networks at the Utah Jazz’s Vivint Smart Home Arena, and a recap of wireless activity from Super Bowl LI! DOWNLOAD your FREE COPY today!

“We had a survey of fans from the first half of last season, and the direct response was that the Wi-Fi needed to be improved,” Tortora said. Though there was some Wi-Fi in the building — according to Tortora, there was a system deployed in 2013 — it wasn’t anything the team wanted to talk about or promote; in fact, multiple requests by MSR to review the stadium’s networking infrastructure went ignored for years, prior to the new initiative now in place.

According to Tortora, there were also previously a number of different standalone apps for the various activities that took place in the building, including separate ones for the Sharks, the seasonal Disney ice shows, for youth hockey programs and for other SAP Center events like concerts. Bringing multiple apps together into a unified strategy led the Sharks to simultaneously seek a partner to help upgrade the mobile network infrastructure. Tortora said the Sharks found that partner in Cisco, which brought Wi-Fi gear and its StadiumVision digital-display system as well as some creative financing to the table.

“We had a chance to parallel both a new app and a new infrastructure, and Cisco was a great partner,” Tortora said. Though the terms are undisclosed, Cisco is also participating in the financing and operation of the network marketing elements as a partner to the Sharks.

Under-seat AP enclosure in the lower bowl. Credit: Paul Kapustka, MSR

The Sharks also brought in Wi-Fi deployment expert firm AmpThink to lead the network design, and used Daktronics technology for the multiple new LED boards, many of which are located in the previously blank-walled concourse and club areas. The result is a high-density Wi-Fi network operating at peak speeds, which forms the base for a high-touch digital experience that will ultimately give the Sharks deeper insight into fan behaviors, and a more personal way to deliver the right experience to each fan walking through the doors.

Going low and high to deliver Wi-Fi

Even before you get inside the building, you can connect to the new SAP Center Wi-Fi network, thanks to a bank of APs mounted on the outside walls. Allison Aiello, director of information technologies for the Sharks, said that many fans typically gather just outside the arena pregame, especially in a park just to the east side, and with the push toward more digital ticketing, providing pre-entry connectivity was a must.

Once inside the doors, fans are greeted by the innovative “Kezar” scanners from app developer VenueNext, which can scan either paper or digital tickets, with a green light on the top of the cylindrical system showing that a ticket is valid. Connectivity inside the entryways is also superb, as our tests showed Wi-Fi download speeds in the mid-60 Mbps range, even as crowds of fans came in through the doors.

Wi-Fi APs hanging from the rafters. Credit: Paul Kapustka, MSR

A quick lower-level visit to the main data room showed some of the challenges of retrofitting an older building (the arena, which opened in 1993, had been known as the Compaq Center and the HP Pavilion before becoming the SAP Center in 2013): One of the members of our tech-tour entourage bumped his head on a low-hanging pipe, part of the ice-making infrastructure, on the way to the data center doorway.

With more than 20 years of cabling history inside its walls, the SAP Center wiring closets were an ongoing challenge for the implementation crew from AmpThink, which took pride in its work to streamline and organize the wiring as it installed the new network (with some of the cabling in new, Shark-specific teal coloring). Moving out into the lower seating bowl, AmpThink president Bill Anderson showed off some of the under-seat and railing-mounted AP enclosures, where attention to detail includes drilling concrete cores around the railings below the surface level so that shoes, brooms and other items don’t catch on areas where work has been done.

Anderson said the lower-bowl network is only operating on 5 GHz Wi-Fi channels, adding San Jose to an industry trend of leaving 2.4 GHz channels off the network in fan-facing areas. The main reason for this switch has to do with both the administrative challenges of the 2.4 GHz networks, along with the fact that almost all consumer devices these days support the wider bands of the 5 GHz space. Anderson also had high praise for Cisco’s new 3800 series of Wi-Fi APs that were used in the deployment, which can support dual 5 GHz channels.

According to the Sharks’ Aiello, there are 49 handrail Wi-Fi enclosures in the lower seating bowl, with 47 of those having two APs in each enclosure. For concerts, she said the arena can hang additional APs over the sideline hockey boards, which stay in place while the end zone boards are removed. The total number of APs in the stadium is 462. Our pregame network tests prior to a Sharks-Blackhawks game on Jan. 31 showed a Wi-Fi speed of 63.39 Mbps download and 57.59 upload, halfway down the stairs between sections 114 and 115.

Overhead Wi-Fi for the upper deck

In stadiums where under-seat or handrail APs are used, it’s usually best to not combine those placements with overhead APs since client devices will often seek to connect first to overhead APs, even if they are farther away. But due to a quirk in the SAP Center’s construction, AmpThink went with a deployment strategy of overhead APs for the arena’s upper seating deck, mainly because of the low ceiling that is closer to the seats than many other indoor venues.

A look at the overhead APs from below. Credit: Paul Kapustka, MSR

Though combining different AP architectures is tricky, AmpThink’s Anderson said it’s better to pick “the one that’s economically right” rather than staying stuck with one method. Overhead placements like SAP Center’s, which are hung from the walkways near the roof, are typically much cheaper per placement than under-seat or handrail deployments, which often require extensive work including core drilling through concrete floors.

“I was a little concerned at first [about the combination of overhead and railing placements] but the roof is close enough to work,” said Aiello of the dual placement methods. According to AmpThink’s Anderson, most of the overhead antennas are about 30 feet away from the seats, with the farthest being 45 feet away — still close enough so that the power needed to reach fans doesn’t bleed the signal down into the lower bowl. Aiello also noted that an under-seat or handrail AP design for the upper deck would have required the Sharks the extra expense and work to drill through the ceilings of the stadium’s premium suites, which are located between the two main bowl seating levels.

In the upper deck section 219, we tested the Wi-Fi at several seating locations and came up with consistently fast speeds, including one at 48.88 Mbps/44.96; at the lounge area along the arena’s top row we saw even faster speeds, including a mark of 68.00/68.52. We also saw many VenueNext railing-mounted beacon enclosures, part of a planned 500-beacon network that Aiello said will be coming online sometime soon.

Since hockey games have two long breaks built into each game, it’s extremely important for venues to provide good connectivity in concourse and club areas where fans typically congregate between periods. And even though the SAP Center is an older building — which sometimes makes aesthetics a challenge — AmpThink and the Sharks were able to hide almost all of the APs that are placed every 50 feet around the main circular concourse thanks to a small drywall facade that sticks out from the main wall to support directional and section-number signage.

While some of the Wi-Fi speedtests we took while roaming the concourse during the crowded pre-game were in the high 40 Mbps range, we also got a few tests much higher, with one at 67.94 Mbps/ 58.14 Mbps, and another at 63.76 / 55.96, the latter near a crowded concession area. And even with fans streaming in at a good clip, we even got one test at 69.62 / 70.54 near a doorway, showing that walk-around coverage appears to be solid throughout the building.

A VenueNext beacon mount in the upper deck. Credit: Paul Kapustka, MSR

And even though the Sharks were eliminated in the first round of this year’s playoffs, fans used the SAP Center Wi-Fi at higher levels than normal during the postseason. According to Aiello, the stadium saw a peak of 5,013 concurrent users en route to a total of 1.3 terabytes of data used at the first home playoff game; the second home game saw 1.1 TB of data used, with 4,890 peak concurrent users.

New LED boards keep fans connected while out of seats

If the Wi-Fi APs will remain hidden to fans strolling the concourses, the new LED boards will have an opposite effect — instead of just a few TV screens here and there, the Sharks and Daktronics, along with AmpThink and Cisco have gone all-in with a strategy that has multiple-screen boards and long banks of LED strips that can all be controlled and programmed from a single location, thanks to the Cisco StadiumVision system.

Having networked and controllable screens is a huge plus for administration — according to Aiello the previous setup required manual walk-arounds to configure and check each display. AmpThink also helped reduce the wiring needed for all the new displays by connecting the LED boards to the IP cabling used for the Wi-Fi system.

This photo shows how close the ceiling is to the upper deck seats. Credit: Paul Kapustka, MSR

“The video, audio and Wi-Fi all used to be discrete systems,” said AmpThink’s Anderson. “Now they all roll up to one converged network.”

With StadiumVision, the Sharks will be able to program the displays on the fly, substituting advertising for live game action as quickly as hockey teams change players on the ice. Aiello noted that the combination of screens and a beacon system will allow the Sharks to sell more targeted advertising with real metrics showing the number of fans in the area of a display. Big displays mounted above doorways can also be changed to assist with foot traffic and transportation info for postgame exit flows.

App already providing more marketing leads

Wrapping it all together in the fans’ hands is the new app from VenueNext, a company Tortora said the Sharks had been in contact with since its inaugural launch of the Levi’s Stadium app for the San Francisco 49ers. While the VenueNext app will evolve over time to potentially add in a list of services, the ability to let fans move tickets around digitally has already helped the Sharks start down their desired path of having more personalized information to better reach current and prospective customers.

“During the preseason this year we had 2,500 tickets transferred per game, versus 800 during last year’s preseason games,” Tortora said. Because many of those transfers involved sending tickets to email addresses or phone numbers that weren’t current season ticketholders, Tortora said the Sharks were able to add approximately 7,500 new names to their ticket marketing database, which Tortora simply called “gold.”

Fans’ social media posts are featured on the scoreboard during pregame. Credit: Paul Kapustka, MSR

“To do digital tickets, fans have to download the app, so now we can market directly to that person,” Tortora said. That move will help the Sharks identify things like “who’s not coming to games and why,” which may help the team find out early if fans may not be wanting to renew season tickets, and market to them accordingly.

A Cisco-built fan portal is also part of the overall package, and eventually the team hopes to use that software to construct more-personal marketing messages that can be determined by factors including live presence and location within the building. As more data accumulates, Tortora said the Sharks plan to get even deeper into a strategy currently underway that revolves around dynamic ticket pricing.

“We can use data to find out where seats are in demand, and where some sections may not be selling well,” Tortora said, and shift prices accordingly. The team has already broken seating prices into 16 different categories for this season, with plans to expand that to 36 different categories for next season, Tortora said.

“Airlines do this, hotels do this,” Tortora said. “It’s all about being data-driven.”

The Sharks and Blackhawks get ready to rumble. Credit: Paul Kapustka, MSR

LED screens above an entryway. Credit: Paul Kapustka, MSR

More LED screens above the seating entry areas in the main concourse. Credit: San Jose Sharks

LED screens above entryway, where fans use the VenueNext ‘Kezar’ scanners to validate tickets. Credit: Paul Kapustka, MSR

Even more LED screens, on a different concourse. Credit: San Jose Sharks

From overhead to under seat: A short history of the hows and whys of stadium Wi-Fi network design

Wi-Fi handrail enclosures at U.S. Bank Stadium, Minneapolis, Minn. Credit: Paul Kapustka, MSR

Wi-Fi handrail enclosures at U.S. Bank Stadium, Minneapolis, Minn. Credit: Paul Kapustka, MSR

By Bill Anderson, AmpThink

The history of high density (HD) Wi-Fi deployments in stadiums and arenas is short. Yet the the amount of change that occurred is significant; both in terms of how these networks are deployed and why.

Venue operators, manufacturers, and integrators are still grappling with the particulars of HD Wi-Fi in large open environments, even though there are a substantial number of deployed high quality implementations. Below, I’ve shared our perspective on the evolution of HD Wi-Fi design in stadiums and arenas and put forth questions that venue operators should be asking to find a solution that fits their needs and their budget.

AmpThink’s background in this field

Over the past 5 years, our team has been involved in the deployment of more than 50 high-density Wi-Fi networks in stadiums throughout North America. In that same period, the best-practices for stadium HD Wi-Fi design have changed several times, resulting in multiple deployment methodologies.

Each major shift in deployment strategy was intended to increase total system capacity [1]. The largest gains have come from better antenna technology or deployment techinques that better isolated access point output resulting in gains in channel re-use.

What follows is a summary of what we’ve learned from the deployments we participated in and their significance for the future. Hopefully, this information will be useful to others as they embark on their journeys to purchase, deploy, or enhance their own HD Wi-Fi networks.

In the beginning: All about overhead

Editor’s note: This post is part of Mobile Sports Report’s new Voices of the Industry feature, in which industry representatives submit articles, commentary or other information to share with the greater stadium technology marketplace. These are NOT paid advertisements, or infomercials. See our explanation of the feature to understand how it works.


Designers of first generation of HD Wi-Fi networks were starting to develop the basic concepts that would come to define HD deployments in large, open environments. Their work was informed by prior deployments in auditoriums and convention centers and focused on using directional antennas. The stated goal of this approach was to reduce co-channel interference [2] by reducing the effective footprint of an individual access point’s [3] RF output.

However the greatest gains came from improving the quality of the link between clients and the access point. Better antennas allowed client devices to communicate at faster speeds which decreased the amount of time required to complete their communication, making room for more clients on each channel before a given channel became saturated or unstable.

Under seat Wi-Fi AP at Bank of America Stadium. Credit: Carolina Panthers

Under seat Wi-Fi AP at Bank of America Stadium. Credit: Carolina Panthers

The concept was simple, but limited by the fact that there were few antennas available that could do the job effectively. Creative technicians created hybrid assemblies that combined multiple antennas into arrays that rotated polarization and tightened the antenna beam to paint the smallest usable coverage pattern possible. In time, this gap was addressed and today there are antennas specifically developed for use in overhead HD deployments – Stadium Antennas.

Typically, Stadium Antennas are installed in the ceilings above seating and/or on the walls behind seating because those locations are relatively easy to cable and minimize cost. We categorize these deployments as Overhead Deployments.

From overhead to ‘front and back’

First generation overhead deployments generally suffer from a lack of overhead mounting locations to produce sufficient coverage across the entire venue. In football stadiums, the front rows of the lower bowl are typically not covered by an overhang that can be used for antenna placement.

These rows are often more than 100 feet from the nearest overhead mounting location. The result is that pure overhead deployments leave some of the most expensive seats in the venue with little or no coverage. Further, due to the length of these sections, antennas at the back of the section potentially service thousands of client devices [4].

As fans joined these networks, deployments quickly became over-loaded and generated service complaints for venue owners. The solution was simple — add antennas at the front of long sections to reduce the total client load on the access points at the back. It was an effective band-aid that prioritized serving the venues’ most important and often most demanding guests.

This approach increased the complexity of installation as it was often difficult to cable access points located at the front of a section.

And for the first time, antennas were placed where they were subject to damage by fans, direct exposure to weather, and pressure washing [5]. With increased complexity, came increased costs as measured by the average cost per installed access point across a venue.

Because these systems feature antennas at the front and rear of each seating section, we refer to these deployments as ‘Front-to-Back Deployments.’ While this approach solves specific problems, it is not a complete solution in larger venues.

‘Filling In’ the gaps

Data collected from Front-to-Back Deployments proved to designers that moving the antennas closer to end users:
— covered areas that were previously uncovered;
— increased average data rates throughout the bowl;
— used the available spectrum more effectively; and
— increased total system capacity.

The logical conclusion was that additional antennas installed between the front and rear antennas would further increase system capacity. In long sections these additional antennas would also provide coverage to fans that were seated too far forward of antennas at the rear of the section and too far back from antennas at the front of the section. The result was uniform coverage throughout the venue.

In response, system designers experimented with hand rail mounted access points. Using directional antennas, coverage could be directed across a section and in opposition to the forward-facing antennas at the rear of the section and rear-facing antennas at the front of a section. These placements filled in the gaps in a Front-to-Back Deployment, hence the name ‘In-Fill Deployment.’

While these new In-Fill Deployments did their job, they added expense to what was already an expensive endeavor. Mounting access points on handrails required that a hole be drilled in the stadia at each access point location to cable the installed equipment. With the access point and antenna now firmly embedded in the seating, devices were also exposed to more traffic and abuse. Creative integrators came to the table with hardened systems to protect the equipment – handrail enclosures. New costs included: using ground-penetrating radar to prepare for coring; enclosure fabrication costs; and more complex conduit and pathway considerations. A typical handrail placement could cost four times the cost of a typical overhead placement and a designer might call for 2 or 3 handrail placements for every overhead placement.

Getting closer, better, faster: Proximate Networks

In-Fill strategies substantially solved the coverage problem in large venues. Using a combination of back of section, front of section, and hand-rail mounted access points, wireless designers had a tool box to deliver full coverage.

But with that success came a new problem. As fans discovered these high density networks and found new uses for them, demands on those networks grew rapidly, especially where teams or venue owners pushed mobile-device content strategies that added to the network load. In-spite of well placed access points, fan devices did not attach to the in-fill devices at the same rate that they attached to the overhead placements [6]. In-fill equipment remained lightly used and overhead placements absorbed hundreds of clients. Gains in system capacity stalled.

Close-up look at U.S. Bank Stadium railing enclosure during final construction phase, summer 2016. Credit: Paul Kapustka, MSR

Close-up look at U.S. Bank Stadium railing enclosure during final construction phase, summer 2016. Credit: Paul Kapustka, MSR

To overcome uneven system loading, designers needed to create a more even distribution of RF energy within the deployment. That required a consistent approach to deployment, rather than a mix of deployment approaches. The result was the elimination of overhead antennas in favor of access points and antennas installed within the crowd, closest to the end use; hence the name ‘Proximate Networks.’

Proximate networks come in two variations: handrail only and under seat only. In the hand rail only model, the designer eliminates overhead and front of section placements in favor of a dense deployment of hand rail enclosures. In the under seat model, the designer places the access point and antenna underneath the actual seating (but above the steel or concrete decking). In both models, the crowd becomes an important part of the design. The crowd attenuates the signal as it passes through their bodies resulting in consistent signal degradation and even distribution of RF energy throughout the seating bowl. The result is even access point loading and increased system capacity.

An additional benefit of embedding the access points in the crowd is that the crowd effectively constrains the output of the access point much as a wall constrains the output of an access point in a typical building. Each radio therefore hears fewer of its neighbors, allowing each channel to be re-used more effectively. And because the crowd provides an effective mechanism for controlling the spread of RF energy, the radios can be operated at higher power levels which improves the link between the access point and the fan’s device. The result is more uniform system loading, higher average data rates, increased channel re-ue, and increases in total system capacity.

While Proximate Networks are still a relatively new concept, the early data (and a rapid number of fast followers) confirms that if you want the densest possible network with the largest possible capacity, then a Proximate Network is what you need.

The Financials: picking what’s right for you

From the foregoing essay, you might conclude that the author’s recommendation is to deploy a Proximate Network. However, that is not necessarily the case. If you want the densest possible network with the largest possible capacity, then a Proximate Network is a good choice. But there are merits to each approach described and a cost benefit analysis should be performed before a deployment approach is selected.

For many venues, Overhead Deployments remain the most cost effective way to provide coverage. For many smaller venues and in venues where system utilization is expected to be low, an Overhead deployment can be ideal.

Front-to-Back deployments work well in venues where system utilization is low and the available overhead mounting assets can’t cover all areas. The goal of these deployments is ensuring usable coverage, not maximizing total system capacity.

In-fill deployments are a good compromise between a coverage-centric high density approach and a capacity-centric approach. This approach is best suited to venues that need more total system capacity, but have budget constraints the prevent selecting a Proximate approach.

Proximate deployments provide the maximum possible wireless density for venues where connectivity is considered to be a critical part of the venue experience.

Conclusion

If your venue is contemplating deploying a high density network, ask your integrator to walk you through the expected system demand, the calculation of system capacity for each approach, and finally the cost of each approach. Make sure you understand their assumptions. Then, select the deployment model that meets your business requirements — there is no “one size fits all” when it comes to stadium Wi-Fi.

Bill Anderson, AmpThink

Bill Anderson, AmpThink

Bill Anderson has been involved in the design and construction of wireless networks for over 20 years, pre-dating Wi-Fi. His first experience with wireless networking was as a software developer building software for mobile computers communicating over 400 MHz and 900 MHz base stations developed by Aironet (now part of Cisco Systems).

His work with mobile computing and wireless networks in distribution and manufacturing afforded him a front row seat to the emergence of Wi-Fi and the transformation of Wi-Fi from a niche technology to a business critical system. Since 2011 at AmpThink Bill has been actively involved in constructing some of the largest single venue wireless networks in the world.

Footnotes

^ 1. A proxy for the calculation of overall system capacity is developed by multiplying the average speed of communication of all clients on a channel (avg data rate or speed) by the number of channels deployed in the system (available spectrum) by the number of times we can use each channel (channel re-use) or [speed x spectrum x re-use]. While there are many other parameters that come into play when designing a high density network (noise, attenuation, reflection, etc.), this simple equation helps us understand how we approach building networks that can support a large number of connected devices in an open environment, e.g. the bowl of a stadium or arena.

^ 2. Co-channel interference refers to a scenario where multiple access points are attepting to communicate with client devices using the same channel. If a client or access point hears competing communication on the channel they are attempting to use, they must wait until that communication is complete before they can send their message.

^ 3. Access Point is the term used in the Wi-Fi industry to describe the network endpoint that client devices communicate with over the air. Other terms used include radio, AP, or WAP. In most cases, each access point is equipped with 2 or more physical radios that communicate on one of two bands – 2.4 GHz or 5 GHz. HD Wi-Fi deployments are composed of several hundred to over 1,000 access points connected to a robust wired network that funnels guest traffic to and from the internet.

^ 4. While there is no hard and fast rule, most industry experts agree that a single access point can service between 50 and 100 client devices.

^ 5. Venues often use pressure washers to clean a stadium after a big event.

^ 6. Unlike cellular systems which can dictate which mobile device attaches to each network node, at what speed, and when they can communicate, Wi-Fi relies on the mobile device to make the same decisions. When presented with a handrail access point and an overhead access point, mobile devices often hear the overhead placement better and therefore prefer the overhead placement. In In-Fill deployments, this often results in a disproportionate number of client devices selecting overhead placements. The problem can be managed by lowering the power level on the overhead access point at the expense of degrading the experience of the devices that the designer intended to attach to the overhead access point.

AmpThink’s Wi-Fi data reveals interesting attendance trends for collegiate customer

AmpThink infographic about how Wi-Fi data can help teams discover attendance information (click on photo for link to infographic page)

AmpThink infographic about how Wi-Fi data can help teams discover attendance information (click on photo for link to infographic page)

If there’s a single business concern we hear over and over again from stadium owners and operators, it’s the desire to answer a simple but powerful question: Who, exactly, is sitting in our seats?

Before digital technology arrived, that question was exceedingly hard to answer, as teams, schools and other ticket-sellers often only knew details of a small percentage of the actual fans in attendance. Paper tickets could be given to family, friends or sold to brokers, meaning the people actually at the game might very well not be the person who purchased the tickets.

While digital ticketing has improved the insight somewhat, many fans at many stadiums still use printed tickets for access, which may still keep the at-game attendee somewhat anonymous. But with a high-definition Wi-Fi network in place, stadium owners and operators can gain deep insights from the fans who do attend, even whether or not they actually log on to the network for access.

Wi-Fi deployment firm AmpThink, which has customers in all the U.S. pro leagues as well as in many major university venues, has put together a deeply sourced infographic showing how Wi-Fi analytics from a full season of games at a Power 5 college football stadium can produce some interesting insights — like the fact that 71 percent of all attendees only went to one game, and that only 2 percent of attendees went to all six games.

Using data to replace assumptions

Editor’s note: This post is part of Mobile Sports Report’s new Voices of the Industry feature, in which industry representatives submit articles, commentary or other information to share with the greater stadium technology marketplace. These are NOT paid advertisements, or infomercials. See our explanation of the feature to understand how it works.

While we here at Mobile Sports Report don’t often recommend company-produced infographics, the data and conclusions surfaced in this one are eye-opening and are likely to be informative to venue owners and operators in a wide range of sports; that’s why we agreed to make this information available to our readers.

We also like the detailed explanations accompanying the infographic, spelling out how the data were collected and how Wi-Fi can be used to identify fans (including those with devices that may not even be purposely connected to the network). The last part of the infographic page, which asks “How could Wi-Fi data change sports marketing?” is a question we’ve already seen others starting to answer — and one we expect many to test in the near future as teams deploy not just Wi-Fi networks but also Bluetooth beacons, login portal pages and other methods to increase the granularity of fan identification.

For the unidentified client, AmpThink said the results “surprised” the school, which had (like others) believed in “long-held industry assumptions about fan loyalty and audience size.” It’s our guess that digital data will increasingly be used to replace assumptions, and we’re looking forward to sharing your stories of how that happens.