MLB Fans Increasingly Watching Games via Mobile Devices

Major League Baseball opens its season next week with the Champion Saint Louis Cardinals helping the Miami Marlins christen the new ballpark that is opening down in Florida on Wednesday April 4th, followed the next day with six openers on Thursday and nine more openers on Friday.

Yet fans are already tuning in to games, with many of the Spring Training games being broadcast on the leagues MLB Network channel, if you are lucky enough to get it as well as many local stations. When the season opens this is a good place to get a quick look at all of the teams.

However there is a rapidly growing section of the fan base that is mobile and wants its games and information mobile as well and baseball is increasingly catering to these fans.

For the fifth consecutive year mobile users will also have the option of using MLB.com At Bat 12, giving users the ability to watch it not only on mobile devices but an increasing range of connected devices as well.

The release of the latest version, which coincided with the start of Spring Training, shows the increasing popularity of watching sports, and in this case baseball, on a variety of devices. The first weekend it was available there was 2.9 million downloads and users received 450,000 live audio and video streams, increases of 132% and 83% respectively over the first weekend of Spring Training games in 2011.

The app is available for Apple’s iPhone and iPad, Android phones and tablets, Kindle Fire, and BlackBerry users with a Windows 7 Phone version expected by Opening Day. It costs $14.99 and provides home and away radio broadcasts, pitch trackers, breaking news alerts and a range of additional features. The features are not standard, with some devices offering more than others.

Then there is also MLB.TV. It comes in two basic flavors, regular and premium. The regular version, which costs $19.99 a month or $109.99 a year allows users to watch games on their computer and features a set of DVR functions that allow a user rewind live game action. It also provides the ability to display games as PiP, split screen or mosaic.

The premium version brings much more to the table, starting with a free subscription to At Bat 12. It is supported on connected devices aside from the computer such as the Xbox 360, Sony Playstation 3, Roku, Apple TV, select Samsung and LG connected televisions and Blu-Ray players and it provides both home and away feeds as well as all of the features available in the basic version. The program costs $24.99 a month or $124.99 a year.

Baseball is doing a very good job of making the sport widely available and on wide variety of devices from television to smartphones. The fact that for less than $3 a month a user can listen to games, something that is much less demanding on a data plan than watching streaming video should draw fans. I have seen some reports that baseball’s hardcore fan base is getting older and I suspect that the expansion of the broadcast to these platforms will appeal to a younger set of fans.

Archos targets Cost Conscious Tablet Segment

Apple’s latest iPad has created a feeding frenzy at its stores, with an estimated 3 million tablets sold in three days- numbers that top what most of its rivals have sold in the last two years.

Yet while everybody keeps asking the question of when the next iPad killer will be released and if it will be a Windows 8 or an Android product, they seem to lose sight of the larger issues.

Amazon’s Kindle Fire took off because it met a pent up need in the market, not because it was an iPad killer. Others are also looking at selling into distinct segments- some will go head to head with Apple and I am sure that in the future we will see some of them succeed.

Looking for a tablet but do not want to wait in line at the Apple store for a budget busting product? Well Archos may have what you are looking for as the company has delivered a pair of tablets looking to appeal to the thrift consumer. While looking around at rivals to Apple I noticed that last week the company had upgraded its products with the Ice Cream Sandwich (Android 4.0) operating system and now seems like a good time to take a look at what it is offering.

Archos has been targeting this space for some time but still works to deliver high quality products and this looks to be the same. The latest two offerings are the Archos 80 G9 and the Archos 101 G9 with prices starting around $300.

The Archos 80 G9 is powered by a Texas Instruments 1.5GHz dual core OMAP processor and comes with an 8-inch touch screen display with 1024 x 768 resolution with full support for 1080p video. It has a variety of storage options allowing users to have from 8GB of flash storage or a 250GB hard drive. The hard drive version features 2GBs of flash cache so that it limits the amount of time the system needs to access the hard drive.

The tablet features a 720p front facing camera that can be used with Google Talk for video chatting with an individual or with Google+ Huddle for group chats. It also features Picsel Smart Office preinstalled so you can read and edit your Word, Excel and PowerPoint files.

The Archos 101 G9 has very similar specifications to the 80 G9 with some slight differences. It has a 10-inch display with 1280 x 800 resolution and features the option of a 1GHz processor as well as the 1.5GHz offering. Storage, camera and apps are relatively the same.

While it does not have the flash that Apple offers with its iPads such as the very high resolution display or the tailored apps that Apple has created for use with the iPad, it also does not have the price tag involved. For a solid entry level tablet Archos looks to have a solid offering for users that understand what they need in a tablet and buy based on that

While it does not have the flash that Apple offers with its iPads such as the very high resolution display or the tailored apps that Apple has created for use with the iPad, it also does not have the price tag involved. For a solid entry level tablet Archos looks to have a solid offering for users that understand what they need in a tablet and buy based on that.

Mobile Sports Report TechWatch: Mostly Apple Edition

Flush from releasing its latest iPad, its stock price hovering near $600 and with billions in cash in the bank, Apple has announced plans to launch a dividend and share repurchasing program. The two programs will result in the company spending approximately $45 billion in three years.

The plan calls for Apple to spend $10 billion in a share repurchase program that will begin in September 30, 2012. Its goal is to help neutralize the impact of dilution from future employee equity grants and employee stock purchase programs. This program has already been approved by the company’s Board of Directors.

The second program calls for a quarterly dividend of $2.65 per share sometime in the fourth quarter of its fiscal 2012, which begins on July 1, 2012. This is still pending approval by Apple’s BoD.

Apple loses key ITC ruling
After a strong winning streak in its patent battles Apple is starting to lose a few again. The latest comes with an Administration Law Judge at the International Trade Commission ruling that Motorola Mobility did not infringe on three Apple patents. Apple had appealed an earlier ruling on the topic, and will now likely take the issue to court, so it is far from over.

Conde Nast to give advertisers viewer data
Conde Nast is finally relating the information it has been harvesting from readers of its iPad edition of its magazines. For the last 2 years a variety of its publications have been available on the tablets and I has been tracking a variety of information including basic data such as how many readers it has, the breakdown between paid and single issue sales and how long readers view articles and ads.

I would love to hear what some of this information and home the publisher will reveal some details to the public about what impact tablets have had on its business model, both pro and con. Publishers will start receiving data on specific issues 10 weeks after it hits the stands.

Windows 8 Tablets on the Horizon.
There seems to be a lot of breathless talk that when Windows 8 is released a slew of tablets will be released and crush Apple’s iPad, returning the tablet market to the righteous. Who cares? I hope that the tablets are good and have the options I want, not how they compare to Apple. But I digress.

There is a lot of talk about who is going to have tablets when Windows 8 is available, and a list of probables and a few features is included in this piece by the International Business Times. No real surprises, Hewlett-Packard, Nokia, Dell and some others but worth a look so you have an idea of what is on the way.

Kindle and Nook in for a fight from new Nexus tablet?
The site Android and Me is reporting that a Nexus tablet from ASUS is a done deal and expects that the tablet will come in at a very nice $149. It is reporting that Google has selected ASUS to produce the next generation Nexus tablet and that it will have a 7-inch form factor and that all other details are unknown at this time.

However this will go directly against the two popular e-readers out there, from Amazon and Barnes & Noble, which currently are the second and fourth most popular selling tablets. A good price war is always popular with consumers and I am looking forward to what they do if this turns out to be true.

Americans willing to pay for tablet content aside for news
A recent Nielsen study on tablet content purchases found some interesting facts about European and American users. Americans are willing to pay for almost all types of content, with 62% having purchased music, 58% purchased books and 51% have purchased movies, but only 19% paid for news.

That is not too far out of line with the European countries surveyed about news, aside from Italy which had 44% purchasing news content. The Europeans showed they were much less likely to buy books, movies and music than Americans.

Toshiba Delivers Excite 10 LE Tablet as Market prepares for War

Today marks the official start of the ‘Is it an iPad killer’ season, spring edition. Toshiba has the honor of kicking off this event with the release today of its Excite 10 LE tablet, beating Apple’s latest iPad announcement by a day.

Now I do not believe that a tablet has to be an iPad killer, look at the success of both the Barnes & Noble Nook and the Amazon Kindle. Now some might argue that they are e-readers and not really tablets but so what? They found a market segment and are thriving.

There is undoubtedly a huge market segment that is currently underserved by the tablet market in the 10-inch space. Not because Apple’s iPad is not a great product but because not everyone wants an Apple iPad. Some want an Android; some may just not like Apple.

It does not really matter, the issue to date has been that no one has really tapped into that market successfully yet, but that day is nearing. Expect to start seeing available for purchase tablets that were announced last year, at this year’s CES and last weeks’ Mobile

Back to Toshiba, it has a stellar offering in its latest design, originally announced at CES, that at least of today is the lightest 10-inch tablet available and is available in two models starting at $530.

It features a backlit 10.1-inch color display with 1280 x 800 resolution made with Gorilla Glass to help prevent scratching. It is powered by a Texas Instruments 1.2GHz dual core OMAP 4430 processor and is only .3-inch thin (or 7.7mm) and weighs in at 1.2 pounds.

While it currently runs Android version 3.2 operating system the company has said that when Ice Cream Sandwich (4.0) is available the tablet will be upgraded to that OS. The Wi-Fi enabled tablets are available in a 16GB version for $530 and the 32GB version for $600.

The tablets feature a 2MP front camera and a 5MP rear facing camera as well as featuring the ability to record 1080p video. It features a variety of interfaces including microUSB, microSD and HDMI ports. Toshiba said that the 10 LE will have an expected battery life of 8.5 hours.

It is interesting to see how much Toshiba has changed its design philosophy from its last generation Thrive models, which compare very poorly to the 10 LE. It is probably that the company simply rushed the delivery of the first generation and would have been better served to sit back and wait to deliver a better product and let others make the mistake in delivering poorly designed ones. Ah hindsight is such a wonderful thing.

Now that Toshiba is out, with the iPad tomorrow and a number of others expected in the following weeks the drum beat will start about iPad killers rather than asking the more important question of which tablet meets your price range and meets your usage needs.

Government Intervention in On-line Privacy Issue Likely

Users to have select rights about when and how data is collected

With growing reports of data harvesting from people’s accounts with and without permission coming out in a constant stream, and many major on-line players only paying lip service to the idea of individual privacy it now looks like state and Federal Governments will intervene to differing degrees.

Google will be changing privacy rules March 1.

From California to Federal level efforts are now being made to rein in the app developers and afford a level of privacy, or at least provide upfront information about information sharing policies prior to purchase and installation.

On the Federal level the Obama administration has proposed Consumer Privacy Bill of Rights, a seven point proposal that will seek to dramatically increase the privacy of users of the Internet that seeks to protect Americans’ privacy as they use the internet.

The core of the Bill of Rights has seven points:
INDIVIDUAL CONTROL: Consumers have a right to exercise control over what personal data companies collect from them and how they use it.
TRANSPARENCY: Consumers have a right to easily understandable and accessible information about privacy and security practices.
RESPECT FOR CONTEXT: Consumers have a right to expect that companies will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
SECURITY: Consumers have a right to secure and responsible handling of personal data.
ACCESS AND ACCURACY: Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data is inaccurate.
FOCUSED COLLECTION: Consumers have a right to reasonable limits on the personal data that companies collect and retain
ACCOUNTABILITY: Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.

While this is only a guideline it is being proposed as a regulation that would be administered by the Federal Trade Commission after details of each of these is worked out. The White House has said that it will be working with industry groups and web app developers and publishers on this issue.

In at least one case a state is simply enforcing privacy standards that are on its books. In California the State Attorney General Kamala Harris has announced a deal with the state’s six largest mobile web app providers.

The companies, Apple, Google, Hewlett-Packard, Microsoft, Research-in-Motion and Amazon, which according to Harris account for 95% of all mobile apps distributed worldwide, must now adhere to the California Online Privacy Protection Act that was passed in 2004.

Under the agreement, the companies will place prominent and easy to understand privacy disclosures before a user downloads an app. The push will cover both app developers as well as the larger players such as Apple that distribute the apps.

A lot of players have a vested interest in this. Google and Facebook are massive data harvesters and in a number of ways they will remain unaffected. However Google’s recent move to change its privacy policies looks like one of the many events that have helped quickly push this to the forefront.

Another issue was the discovery that a number of apps were downloading users’ cell phone contacts and address books without clearly letting the user know that they were losing that information.

Battle of the E-Reader Tablets: Nook vs Kindle Round II

Barnes & Noble has unveiled its next generation Nook tablet

Barnes & Noble, seeking to provide a much more cost effective product to the market, has released its next generation Nook e-reader that will feature 8GB of memory in a 7-inch format with a $199 price tag, significantly lower than its $249 previous offering.

The tablet will feature a 1020 by 600 pixel display, has 1GB of RAM and a 1GHz processor. It includes a microSD card slot that permits the user to add as much as 32GB of additional storage. It has a longer battery life than the earlier version, now running for 11.5 hours reading time or 9 hours viewing videos.

The specs are almost identical to that offered by rival Amazon in some of its Kindle models, which is obviously the player that the Nook is targeted at, but could also erode sales of the company’s Nook Color, which is also very similar. That could be why at the same time as the rollout Barnes & Noble cut the price of its Nook Color, which had been priced at $199, down to $169.

Amazon’s Kindle, driven by the Kindle Fire has been a runaway best seller for the company and has propelled that platform into the second spot in the overall tablet space. Barnes & Noble is generally viewed as the 4th place device manufacturer, but had very strong sales during the holidays, so much so that the company has talked about possibly spinning off the tablet group as a wholly owned subsidiary.

Others not idle

At the same time Research-in-Motion, struggling to make inroads in the tablet space after the poor reception of its initial offering has released the BlackBerry OS 2.0 for its PlayBook tablet. The updated OS includes a greater degree of integration with social media platforms such as Twitter and Facebook.

More importantly it also addresses some of the major deficits that the original version contains including a native calendar, contact and messaging apps. The company also said that there is a growing number of apps in its BlackBerry App World site for the PlayBook.

Tablet market leader Apple is expected to revamp its lineup with the iPad 3 on March 7th, as you may have read, well everywhere. Since it is the market leader it almost inevitably it gets compared to every other offering in the tablet space I believe that the Kindles and Nooks of the world serve a slightly different market.

There is of course overlap, but most users that I know with an e-reader use it for only that, and that is all they want. 10-inch tablet users are often looking for a great deal more in terms of function and applications, a reason that probably helped lead to the poor reception of the initial PlayBook, for instance.