Sunday Sermon: Get your Seat to SEAT 2013

SEAT_290What are you doing the first week of August? If you are in the business of sports stadium or large-arena technology, you should be planning to attend the SEAT 2013 conference Aug. 4-7 in Kansas City. If you’re not, you’re going to miss out on the chance to interact with real people who are tackling the real tasks of bringing technology to their arenas, to enhance the fan experience while they improve their own organization’s bottom line.

As part of our partnership with the folks who run the SEAT conference we are in the process of putting together some great long-form interviews with the people who will be speaking at the event, and those stories will be appearing soon here on the MSR site. Though I hope the stories are informative and entertaining, I know they’re just a small substitute for the “main course” of information you can get by showing up at SEAT in person, to listen in person to the nuances and details of the work being done by these stadium-technology leaders.

Though we’ve paid a lot of attention to stadium technology here at MSR over the last two years, I’ve always known that we are only scratching the surface when we report, say, a new Wi-Fi network being deployed. There’s always more to the story, and as I am learning through these recent interviews with SEAT speakers, there is almost always something specific and local to a stadium, arena or large-crowd facility that is far different from the norm. Like having to deal with historic building regulations in order to install video boards, or having to satisfy a sponsor contract with a wireless service provider while trying to bring connectivity to all the fans in a facility. We’ll soon have some interesting tales from folks running some of the biggest-name places in the big leagues of sports, so stay tuned to hear their stories.

The bottom line is, there are no easy, cookie-cutter ways to deploy technology. That’s why I think hearing as many stories and insights as possible from the people doing this work today is invaluable. And that’s what you’ll get from Aug. 4-7 in Kansas City at SEAT: up-close and personal interaction with the leading deployers of stadium technology and applications, in a setting set up to foster collaboration and information sharing. Don’t miss out, book your ticket to SEAT today.

MSR Launches First ‘e-Report,’ an In-Depth Look at ‘The Connected Event Dilemma’

It’s no secret to any cell phone user that finding a good signal at a big sporting event is sometimes a challenge. But what exactly are the reasons behind why it’s hard to bring wireless access to crowded places? And what are the business opportunities for stadium and event operators, application developers and sports marketers once high-quality wireless is installed?

The answers to those questions and more can be found in The Connected Event Dilemma, the first in-depth “e-report” from Mobile Sports Report. Available as a free download thanks to a sponsorship from Wi-Fi gear vendor Xirrus Inc., our completely objective report (meaning, the sponsor did not control our research or reporting) looks at the dilemma faced by many operators of big events that draw lots of connected attendees — how do you best bring Internet access to the crowd, and what are the benefits of doing so?

In a nutshell, the report explains why traditional cellular infrastructures can’t handle the current and expected future demands of the connected fan, and why high quality Wi-Fi is needed to keep up with the rapid advancements in personal digital device technology, and fans’ desires to stay connected and to share experiences while at large public events. But there’s lots more in the 11 pages of editorial goodness, including explanations about:

– How fan behavior has recently shifted to include heavy use of wireless devices while at big events or games
– Why the current regular cellular infrastructure can’t keep up with big-event demands
– What leading teams and stadium organizations are doing to address their wireless Internet access needs, now
– How you and your organization can start crafting a plan to ensure your stadium, event or other large public space isn’t left behind

This report is designed for readers who may be part of a stadium or event ownership group, or developers, investors and entrepreneurs looking to break into the rapidly growing space of stadium- and event-focused apps. It is also a great primer for sports marketers who need to get quickly up to speed on the “connected event” trend. And the great thing is — it’s free to you for just filling out a quick contact form.

We should have a version available for Kindles fairly soon, but you can download the PDF today. Please do so and let us know what you find interesting or missing from the first of what we hope is many long-form reports.

Forgive Me, USGA: I Used my Cell Phone on the Golf Course

Forgive me, USGA, for I have sinned. If I could, I would call a penalty on myself for violating one of your rules — though I’m not sure how many strokes it would cost me for using a cell phone on the course during U.S. Open competition.

The truth is, I’m not really repentant. The crime was worth it, and I’d do it again. It’s just too compelling to use a mobile device to get information you can’t get otherwise, and to enrich the experience of watching something live. For many reasons, live golf is a perfect atmosphere for second-screen access and instant communication. There’s lots of downtime in between the action, perfect for catching up on what’s happening on the rest of the course, or for sharing our experience with absent friends. Or for keeping up with work while we’re sneaking away to watch golf.

So it’s you, not me, USGA, who needs to change. Soon. So that all the fans who love golf enough to show up in person can share my secret pleasures from Friday, which included being able to watch play on the 14th hole, live, while sitting alone in the sun on the side of the 17th fairway.

Let it be noted that I committed this crime using the USGA’s own very fine U.S. Open app. And its wonderful live video feature. How can I comply with your rules when your very own programmers have built such a beautiful HD-quality viewing mechanism? It was just too good to resist.

To be clear, as a media member I was authorized to have a cellular device on the grounds — under the stipulation that I use it only in the media tent. Why did I not comply? Basically, because, USGA, you have an information-gap problem. In other sports like baseball, teams are putting in advanced digital access because they are worried about competing with the couch — they don’t want fans to stay home because the experience there will be better than the ballpark.

At the U.S. Open you may not have that problem, since golf’s best test will almost certainly always be a sellout, like it was this week in San Francisco. And I get it that you want to go old-school and not have electronic scoreboards everywhere you look. But the quaint stuff only goes so far. The simple biggest problem I saw out on the course Friday was that many fans — your patrons — had no friggin idea who was in the lead, who was in the hunt, or where particular players were on the course. And that took away from the experience.

Couch potatoes at home or distracted folks at work had much better info at their finger tips or laptop screens — while watching online at home in the morning I was loving the Playtracker scoring feature on the U.S. Open website, which showed in a graphic view of the course who was playing which hole, and what their up-to-date stats were. And the USGA’s Open Twitter feed is fabulous, providing up-to-the-second info and compelling links. At Olympic we were stuck looking at small scoreboards that were hard to see in the setting sun.

At one point, standing alongside the 17th fairway we all had no idea whether Tiger birdied or bogeyed No. 7, and when the scoreboard changed his stats you couldn’t tell if the “1” was red or green because of the way the sunlight was hitting the board. Luckily someone wearing one of those earpiece radios came by and set us all straight. But the future of live golf shouldn’t be a bunch of zombies all listening silently. Give us some easy to understand rules, and let our cell phones be free so that we can view and share information to enrich our on-site experience.

I get it that overzealous picture-taking fans, like those who ticked off Phil at the Memorial, are to be avoided. But why not try some clear, simple rules with clear penalties? Say, anyone who doesn’t turn their ringer sound down and takes an audible picture gets escorted off the grounds — just like belligerent drunks. You don’t let the few over-imbibers keep the rest of us from enjoying a cold beer; don’t let bad cell users keep the rest of us from being able to stay connected to stats and views during the inevitable downtimes between groups.

Nobody cared that I was transgressing Friday, probably because I was discreet and know the simple trick of turning my volume to vibrate. I have faith that most other golf fans will similarly comply — hell, several people in the group I was around on 17 even turned around to stop a USGA cart that was loudly headed up the path while Tiger was trying to make birdie. Real golf fans get it, that players want quiet to do their thing. So why not try tricks like a ban on cell-phone pictures around tees and greens? And set up some “Tweet tents” or Wi-Fi zones far away from sensitive action areas? Not only will that keep sad, unconnected fans happy, but I smell a Starbucks sponsorship. Make this something where everyone wins.

If you need some help, I am happy to volunteer to be part of a research committee to determine what fans want to do, and how the experience can work for everyone. It was heartening to talk to USGA officials this week and hear that they understand that people want to use their digital devices while at competitions. Let’s hope this happens sooner rather than later, so my days of crime can come to an end.

Not-so-Mobile Sports Report: U.S. Open Notebook, and The Beast that is No. 16

A quick disclaimer: Even though we are Mobile Sports Report, where we are “aggressively covering the growing intersection of sports, mobile technology and social media,” at our hearts we are sports fans first and when given entree to an event like the U.S. Open, well we just can’t help ourselves. So here is a not-so-necessarily Mobile Sports Report notebook on fun and interesting stuff we saw and heard at The Olympic Club so far this week:

The Beast that is No. 16

If you are tired of the pros regularly turning par 5 holes into a driver-wedge-eagle, you are going to love No. 16 at the Olympic Club. From some new back tees the hole will play 670 yards long, the longest ever U.S. Open hole. Our quick video taken today from the approximate middle of the hole looks way back toward the tee, then swings toward the green, not really doing the left-curve banana justice.

Do the players like it? Doubtful. With only two par 5 holes on the pros’ scorecard, No. 16 is the first and it will mess with the head of the average tour pro, who when he sees a “5 par” starts thinking birdie. There were all sorts of dire predictions about 16 today, with some players guessing it could serve up the highest scores all weekend. Masters champ Bubba Watson at his press conference said that during his practice round Tuesday he teed off from the back tees and hit driver-driver, “hit two perfect shots,” and still ended up 60 yards short of the green.

The last word went to Phil Mickelson, who was asked after his formal press conference if he thought 16 was unfair.

“Unfair? I’d never say it’s unfair,” said Mickelson. “It’s just not a good hole.”

But No. 17 May Be Worse

After the brutally long No. 16 the Open field will be confronted with No. 17, a seemingly “easy” par 5 at only 522 yards. Though the distance shouldn’t keep some from hitting the green in 2, what will really vex the players is the hole’s slope — it is banked as steeply as the curves at Daytona, dropping some 20 to 30 feet from side to side. The picture here doesn’t do it justice, looking up from the right side of the fairway. It’s safe to guess that a lot of drives that land in the fairway will end up sliding down into the rough, where it will be almost impossible to reach the green in two.

The 17th fairway at Olympic Club, looking up from the right hand side. Credit: Paul Kapustka, MSR.

And getting to the green isn’t necessarily the final chapter here. The green slopes left to right too, and the chipping area behind the right edge of the green is shaven smooth, meaning that mis-hits to the right side — or even too-strong putts from the left — may end up 30 to 40 yards down the hill in a small group of trees, where you can’t air a chip back up because of the branches and you can’t bump one up because the ball just keeps rolling back down. When you are watching on TV or online, watch for train wrecks at 17.

BONUS UPDATE: Check out the videos of balls rolling off the green, courtesy of Stephanie Wei.

Text, text, text

One surprising fact learned during watching some practice rounds today: Pro golfers are texting fiends, often typing away on their mobile devices up until they hit a shot, and then again right after. After admiring the low, bullet trajectory of Charl Schwartzel’s second shot on No. 16 we looked back and before the ball had even landed Schwartzel had his device out and was typing away as he walked up the fairway. We saw other golfers texting on the tee box, right up until their playing partner was in his backswing. Who says it’s the fans who are the only over-cellular culprits?

Only in San Francisco…

Would you see a Deadhead tie-dyed t-shirt with the U.S. Open logo. Wonder if it comes with a free medicinal license? So far in our limited wanderings around Olympic we haven’t caught a whiff of San Francisco’s favorite treat, and we ain’t talking about Rice-a-Roni. But you can bet more than a few of these will sell this weekend.

It’s Madness Time: Join the MSR Bracket, Follow the NIT @ ESPN

Is anyone getting any work done today, or is everyone filling out brackets? If you are looking for a place to show the world your NCAA hoops savvy look no farther than the inaugural MSR Bracket Challenge. Hosted over at ESPN, of course, the group is public so come one come all. If you are searching for the group its title is the “MSR Bracket Challenge.” We’ll think of some cool prize for winning; if any sponsors want to step up with some schwag hit me with an email to kaps at mobilesportsreport.com.

Also: If your team didn’t make the dance (Sorry Washington fans!) you will probably be headed over to ESPN since the WWL has the rights to the National Invitation Tournament, including some games shown only online at ESPN3. Here’s the full NIT broadcast schedule.

And here’s a great post from The Big Lead showing NCAA broadcast times and (most importantly) which announcing crews will be on hand.

UPDATE: How cool is this? A CBS Sports interactive map of the tournament field.

How Should Sports Sites Make Money? A Great Post and a Great Line

Since Mobile Sports Report ran a story and picture of the Sports Illustrated swimsuit edition this week (after all, it is a big story that the issue is available online), the whole discussion about how to drive traffic to sports sites and how online news sites make money off advertising got moved to a new level with this post from Outkick the Coverage. Read it if you are in the sports marketing biz. I think the ideas contained are radical, but deserve consideration.

I was pointed toward the article from another post over at The Big Lead that was talking about how the Boston Courant makes money because it doesn’t have a website. FYI, a guy named Dave Price, who I don’t know personally but went to school at Colorado the same time I did, does the same thing at a local daily near here in Palo Alto — no online stories to protect print ads.

You can debate if that is a realistic long-term strategy, but — I loved the line at the end of the Big Lead post by Ty Duffy, so I’ll quote it below:

This story highlights a basic fact: no one has figured out how to monetize the Internet effectively. For typed words to stand alone, media must cross two fundamental barriers. First, we need a better metric to sell to advertisers than straight pageviews, before we all burn out and/or introduce Softcore Saturdays. Second, traditional media must find some way to make a non-invasive paid subscription model work.

“Softcore Saturdays,” I love it. Of course I should also mention that on the same page as Duffy’s post there is a link to the MissCollegeFootball.com poll. So maybe softcore Saturday is already almost here.