New Report: Super Bowl 50’s super wireless, under-seat Wi-Fi feature and more!

STR Q1 THUMBThe record-setting wireless network consumption at Super Bowl 50 is one of the lead topics in our latest STADIUM TECH REPORT, our long-form publication that takes an in-depth look at the most important news of the stadium technology world, alongside some great in-depth profiles of successful stadium technology deployments. Download your free copy today!

With fans consuming 26 terabytes of wireless data — 15.9 TB on the stadium’s distributed antenna system (DAS) and another 10.1 on the Wi-Fi network — the Super Bowl provided the ultimate test for the Levi’s Stadium wireless infrastructure, one that the venue passed with flying colors. One unique factor of the stadium’s wireless deployment, under-seat antennas for both the DAS and the Wi-Fi networks, is covered in-depth in our most recent issue, with a feature story about how under-seat deployments got started, and why they may become the default antenna placement for large public venues going forward.

Also in the issue: A profile of Wi-Fi and associated mobile device strategies at the University of Wisconsin, including geo-fencing for fan marketing at away games; a close-up look at the wireless infrastructure at the Denver Broncos’ Sports Authority Field at Mile High; a profile of the new Wi-Fi network at the Montreal Canadiens’ Bell Centre; and a look at some new social-media strategies deployed by the Miami Dolphins. All this information is available now for FREE DOWNLOAD so get your copy today!

We’d like to thank our Stadium Tech Report sponsors, who make this great content free for readers thanks to their support. For our Q1 issue our sponsors include Mobilitie, Crown Castle, CommScope, Samsung, Corning, JMA Wireless, Aruba, SOLiD, Xirrus and 5 Bars.

Stadium Tech Report: THE FOOTBALL ISSUE arrives, with extensive coverage of Levi’s Stadium launch and tech reports on all 31 NFL stadiums

STR3_ThumbMobile Sports Report is pleased to announce the arrival of THE FOOTBALL ISSUE, our third Stadium Tech Report for 2014. As the title suggests this long-form report focuses on technology deployments at U.S. football stadiums, with an extensive inside look at the technology inside Levi’s Stadium, the new facility for the San Francisco 49ers. The report is available for free download from our site.

In addition to our Levi’s coverage, the Q3 issue of Stadium Tech Report also includes team-by-team reports on all 31 NFL stadiums, with a focus on Wi-Fi and DAS deployments. Our research found that while there are still 10 stadiums without fan-facing Wi-Fi, there is a lot of innovation going around league-wide, including big new digital displays in Jacksonville and Dallas, and new Wi-Fi and app deployments in other facilities.

Included in the report is an exclusive MSR interview with Michelle McKenna-Doyle, the NFL’s chief information officer, who talks about how the league office acts as a guide to helping teams with their tech deployments. We also have additional insight, analysis, and more tech profiles, and the good news is it is all free to read! Simply head to our report download page and get your free copy today!

We’d like to take a quick moment to thank our report sponsors, without whom we wouldn’t be able to offer such extensive original reporting and analysis free of charge. Our list for the Q3 2014 report includes SOLiD, Crown Castle, TE Connectivity, Extreme Networks, Aruba Networks, Mobilitie and DAS Group Professionals.

Stadium owners and operators — take our 2014 technology survey!

Call this a call to action for all of you who are part of stadium ownership or operations teams: We need your participation to help make our upcoming State of the Stadium Technology Survey for 2014 better! With our surveying underway, we already have more participants for this year’s survey than we had for last year’s inaugural effort. But the results get better with each new stadium, team or ownership group that participates, so read on below on how to sign up and add your information — and get a free copy of the results and analysis afterwards!

Done in a partnership with the SEAT Consortium, and set to be unveiled at the SEAT 2014 Conference in Miami on July 20, our State of the Stadium Technology Survey covers the main areas of stadium technology deployment, including Wi-Fi, DAS, Sports CRM, Digital Marketing, Social Media, and Digital Signage. We already have participants from all the major U.S. professional leagues, along with many major colleges as well as other large public venues like race tracks. When we close out our surveying in a couple weeks, we’ll tabulate the results and add in our analysis to produce our 2014 “State of the Stadium” publication, which we will make available to all attendees at the 2014 SEAT conference. All participants in the survey will also get a digital copy of the publication, whether they attend SEAT or not.

How can your team, school or stadium participate? There are two easy ways: One is to send me a direct email to kaps at mobilesportsreport.com, and I will send you the link to our online survey (which takes only several minutes to complete). You can also get a link by subscribing to our email newsletter; later this week there will be an email sent out with a link to the survey site, where you can view the questions and submit your answers. Again, by participating you only help make our results better — and in the process, you get our results and analysis for free for your school, team or stadium to use in your own deployment efforts.

Thanks in advance for your time and help!

Stadium Tech Report: Read why we think MLB is the sports digital experience leader

STRQ@_thumbIs there any doubt that when it comes to the digital fan experience, Major League Baseball is in first place? That’s the way we see things, and research we did for our second quarterly long-form STADIUM TECH REPORT issue bears that opinion out. Thanks to a far-sighted strategy that kept league control over all Internet content, and some innovative, forward-thinking technology leaders at several MLB teams, baseball is ahead of all other U.S. sports when it comes to delivering a consistent, enriched fan experience through technology. But will the lead last?

You can find some of the answers to that question in the second issue in our STADIUM TECH REPORT series which you can download for free right here. If you’ve already registered with us, all you need is a username and password; if you’re new to MSR, we just need an email address and title and you’re on your way to the best long-form compilation of research and analysis, as well as in-depth interviews with industry experts in the stadium technology marketplace. We’d also like to thank our Stadium Tech Report sponsors, which for this issue inlcude Crown Castle, SOLiD, Corning, ExteNet Systems and TE Connectivity — without their support, we couldn’t make all this excellent content free for readers.

AT&T senior executive vice president John Donovan

AT&T senior executive vice president John Donovan

MLB tech profiles, interview with AT&T’s John Donovan

What’s in our issue #2 of STR? Glad you asked! Inside the report our editorial coverage includes:

— MLB stadium tech research: This editorial research provides a technology update on stadiums used by all 30 MLB teams, gauging the level of deployment of Wi-Fi, DAS and beaconing technologies.

— MLB tech deployment profiles: These mini-case studies will take an in-depth look at technology deployments at MLB facilities including AT&T Park in San Francisco, Target Field in Minneapolis, and Miami’s Marlins Park. This issue also includes an in-depth interview with AT&T senior executive vice president John Donovan, the man behind AT&T’s successful DAS deployment strategy.

— MSR exclusive stadium tech analysis: The report also includes MLB stadium tech analysis from MSR editor in chief Paul Kapustka, as well as a bonus mini-case study of DAS deployment at historic Churchill Downs, home of the Kentucky Derby.

White box at bottom is one of the under-the-seat Wi-Fi access points at AT&T Park.

White box at bottom is one of the under-the-seat Wi-Fi access points at AT&T Park.

MLB stadiums: Wi-Fi and DAS deployment is strong

Since last year, 8 more MLB teams have added fan-facing Wi-Fi to their ballparks, bringing the league total to a respectable 67 percent, with 20 out of 30 stadiums with Wi-Fi. On the distributed antenna system (DAS) front things are even better, with 25 out of 30 parks having enhanced cellular connectivity thanks to a DAS (our report currently erroneously shows that the Washington Nationals don’t have a DAS — we learned late this weekend that they do, so DAS is doing even better than we thought). Though the adoption rate is lower than that found in the NBA (where 26 of 29 stadiums have fan-facing Wi-Fi), baseball as a league does a much better visible job of promoting the service, which is more impressive when you consider that deploying Wi-Fi in an open-air arena is a considerably tougher task than in a building with a ceiling, like an NBA stadium.

Perhaps it’s no surprise that the National League West Division leads the pack in MLB connectivity, with all 5 teams having both Wi-Fi and DAS deployments in their park. The adoption rate in that division may have something to do with other teams following what is perhaps the overall connected-stadium leader in any sport, AT&T Park in San Francisco. The first with Wi-Fi (since 2004), AT&T Park continues to lead in innovation and experimentation, as witnessed by their embrace of new tricks like under-the-seat Wi-Fi APs and the new iBeacon technology, which is being tested in 20 MLB parks this season.

All of this is explained in greater detail in our STADIUM TECH REPORT for Q2 2014 — so download your free copy today!

Join our mailing list! Next report coming soon!

Thanks to all the new readers who have found our site — now to make sure you don’t miss any of our news stories and industry analysis, sign up for our weekly newsletter, via the handy button at the top right hand part of the page. What do registered readers get? A weekly recap of the top stories that you may have missed during the week, plus (coming soon) a link to free downloads of our reports, including our forthcoming inaugural STADIUM TECH REPORT for Q1 2014, which is not to be missed.

So if you haven’t already, sign up via the easy button at the top right hand corner of the page. Thanks and we’ll be sending you email soon!

MSR Report: State of the Stadium Technology Survey

state_of_stadium_128What is the “state of the stadium” when it comes to technology deployment? That is what we here at Mobile Sports Report set out to discover when we launched our inaugural “State of the Stadium” Technology Survey, in conjunction with our partner the SEAT Consortium, hosts of the recent SEAT 2013 conference in Kansas City.

With more than 50 respondents representing arenas that host the top professional league teams, including the NFL, Major League Baseball, the NBA, the NHL, as well as top U.S. university facilities for basketball and football, European and U.S. professional soccer teams, professional golf and car-racing venues the State of the Stadium Technology Survey provides, we think, the first real statistical snapshot of how teams are deploying technology to both improve the fan experience while helping increase business opportunities. The survey covers deployment and planning decisions for several stadium technology categories, including Wi-Fi, DAS, Digital Signage, Sports Digital Marketing, Sports CRM, and Sports Social Media. You can download a copy of the survey for free, at this link.

What did we discover? Simply, all survey respondents and interviewees were in violent agreement that advanced technologies, especially those involving wireless communications, would be the key to an enhanced fan experience and a bigger roster of business opportunities for stadium owners and operators. Yet for most of the industry, it is still early in the game when it comes to actual stadium technology deployments, as rollout schedules are still paced by the reality of budgetary and situational constraints, a list that often spans from geographic and facility-construction concerns to complexities of partnerships and rights agreements. So the era of the connected stadium is well on its way, but not quite here just yet.

There is a general feeling of a need to move quickly to solve the most pressing problems, while taking time on longer-term and bigger-ticket deployments to ensure the correct choice of technology at the right price with the right return on investment. These findings were confirmed at this week’s SEAT Conference, which we were invited to attend, and we’ll be sharing more stories from SEAT speakers and thought leaders in the following weeks. The best place to start, though, is by downloading the report to get a level-set on what is happening at the biggest facilities out there today.

Free download of the report is made possible by our report sponsors, SOLiD Technologies and Xirrus. We would also like to thank Christine Stoffel and Chris Dill from SEAT, as well as the SEAT attendee organizations who participated in the survey.