PumpOne teams with Cybex for Advanced Exercise Workout Apps

With the long winter almost behind us, the issue that many face (not me of course) is that they might have put on a bit of extra insulation as they watched the seasons change from warm to cold and are now looking to remedy that situation.

There are a number of methods to pick up an exercise regime, and one of them is to use apps that were designed by any number of health and fitness gurus. A new one has entered the mix, and during the winter months you may have seen the products used on the television show ‘The Biggest Loser”

Cybex International is the official fitness partner to the show as well as a manufacturer of exercise equipment and has teamed with PumpOne, a developer of training programs for both professional athletes as well as the weekend type, to create apps for personal training.

There are several ways in which the two are partnering. PumpOne already has an app presence with its FitnessBuilder platform and has iPhone, iPad, and Android apps available as well as pod casts already available with a total of 2,000 exercises.

Cybex will be adding to the exercises featured in the apps, but that is just part of the story. There will now be full workout programs available in the future available from FitnessBuilder. The programs will be designed by Cybex Research Institute, Cybex’s research arm.

This seems to be a natural merging to talents and it will be interesting to see how well this works out. A major issue that will be facing them is just to overcome the sheer amount of releases you see in an average week in all areas of apps. It is increasingly hard for potential customers to judge what is, and is not a solid app, or one that meets their specific needs.

The fact that the two have been around for some time and have a history in their market has to be viewed as a major asset. Of course television coverage does not hurt either.