Mobile Sports Report TechWatch: Apple to Own iBook Rights?

Has Google lost control of Android? A piece in the Guardian is suggesting that the OS has gotten beyond the company’s control and that fragmentation will continue to loosen its grip — but it is not going so far as to say that this will harm its widespread adoption due to an uneven user experience.

The post makes some interesting observations about the difference between the Android space and Apple’s iOS market, noting that since Apple has always been fanatical about control it has a relatively minor problem in this space.

It claims that Android is suffering fragmentation in 5 specific areas: user interface, device, operating system, market place and service, and that the fragmentation is severe. However Google, not surprisingly, takes a very different view.

Does Apple own book rights to iBook creations?

That is the position that Ed Bott over at ZDNet, among others, is taking after doing what almost everyone fails to do on a regular basis — read the license agreement that appears at the bottom of the page that you must click prior to using the software.

According to his post Apple’s iBooks Author program’s End User License Agreement (EULA) gives Apple not only the usual rights to the software, but also to the output that has been created by the software, in other words all of the text books that are created using the program!

The document says that you can give a work created with the software for free but that Apple has the right to accept a book or reject any book for sale and that the author must enter an agreement with the company prior to publishing. If you go look at the blog entry, and I recommend that you do, read the responses as well.

Mobile Apps vs. Web Usage — Times are changing

Web analytic company Flurry Analytics’ latest blog post shows some very interesting changes in how people access the Internet, how much time they spend, on average, browsing, and how this relates to mobile app usage.

Using data from the last 18 months there is a growing trend to using mobile apps and away from browsing on both mobile and desktop devices. At the start of the period the average user spent an average of 64 minutes a day browsing and 43 minutes a day using apps on their devices.

Both activities have seen a strong increase, with browsing growing to 72 minutes a day, although that is down from 74 minutes just six months ago. Use of smartphones and tablet mobile apps has jumped to 94 minutes a day, with the six month ago numbers logging in at 81 minutes. I want to know how people keep their average numbers so low!

Are Windows Phones poised for huge growth?

Despite a market share that is currently miniscule at the moment, a market research firm is claiming that phones based on Microsoft’s Windows Phone OS will see huge growth and over take Apple’s iPhones by 2015.

Computerworld has a good piece using research from iSuppli that shows the analyst firm expects Microsoft’s share to grow from 1.9% of the market in 2011 to 16.7% in 2015, a share that will be good enough to bump iOS to third while both will trail the huge Android market that will encompass 58.1% of the market.

The growth will be primarily driven by new devices such as the Nokia Lumina 900, Nokia’s first 4G device and one that will sold by both AT&T and possibly more importantly, by Microsoft’s extensive sales channel.

Apple vs Motorola Patent update

A judge has narrowed the number of patents that are in dispute between Motorola and Apple. He invalidated two and said that a third was not infringed upon. He did say that five patents had issues the required a trial.

Apple has already lost a US ruling where it had accused Motorola of infringing on three of Apple’s patents and the company has suits against Motorola and others ongoing elsewhere around the globe.

Chevrolet wants you to use a tablet during the Super Bowl

General Motor’s Chevrolet division is one of many advertisers that has purchased multimillion dollar spots that will air during the upcoming Super Bowl broadcast on Feb. 5th, but plans a more interactive effort than any have done in the past.

The division is releasing an app for use with Android and iOS devices and available at their respective stores as well as at chevy.com/gametime it will have a wide range of activities including trivia contests that will enable users to win prizes.

The company said that there will be thousands of prizes, from both Chevy but also from as Bridgestone, Motorola, the NFL and NFLShop.com, Papa John’s Pizza and Sirius XM Radio. This is certainly an interesting method designed to maximize the millions the company will have spent to advertise during the game.