Cubbies Insider Hits Sports Social Media Dinger

Cubs' Kevin Saghy provides how-to guide for sports social media professionals

Kevin Saghy, a public relations and marketing specialist for the Chicago Cubs, today published on Social Media Guide an insider’s perspective on best practices in sports social media.

Upbeat, unique and realistic, Saghy’s blog post is significant because it rates as one of the most thorough how-to guides by a sports social media professional to date.

In it, Saghy says sports fans are changing, including a growing expectation that a tweet to the team will be reacted to quicker than shortstop Starlin Castro gets his bat through the strike zone.

One of the quickest bats in the Major Leagues: Cubs SS Starling Castro

Saghy documents the creation and maintenance of the @CubsInsider Twitter handle, which has 24,167 followers as of Nov. 3. Saghy offers these three tips for others who manage the social media efforts of a professional sports or college athletics team:

  1. Get to know your influencers
  2. Small gestures can make a big impact
  3. Don’t lose sight of your core value
Saghy says sports social media representatives can expect to be asked about everything from player’s stats to the closest location for a good chicken sandwich at the stadium. Among other suggestions, he calls on those representing sports teams to visit with fans who tweet their seat locations, provide giveaways to fans who follow a team on twitter, meet face-to-face with bloggers and run events tuned to sports social media power users.
“These efforts show our fans that we’re not just talking the talk; we’re investing time and energy to learn more about our fans and reward them for their loyalty to the Cubs.”
Simply, Maghy’s Social Media Guide blog post is a must read.

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