Online ad growth targets tablets
From the Forbes newsletter files: Efficient Frontier, which manages about $1 billion in search, display, and social advertising for agencies and advertisers reported that tablets captured 77% of retail mobile ad spending last month. The overall mobile ad spending space has been growing and is expected to hit $1 billion for the first time in 2011. Currently the ads are primarily in SMS form but expect more banner ads and video in the future.
Have iPad sales peaked already?
Is the bloom of the iPad? According to a research note from JPMorgan Chase that was reported by Bloomberg, Apple has cut its iPad orders by 25% after months of struggling to meet demand. However it is still expected to sell between 10.9 and 12 million of the device in the second half of this year. Still the research raises some interesting questions since it will occur in part during the holiday buying season.
Does Social Media buzz equal TV Ratings? You guessed it.
Ever wonder if there is any relationship between on-line social media buzz and TV ratings? Then wonder no more as an analysis conducted by NM Incite, a Nielsen/McKinsey Company, and Nielsen conducted a survey that found a significant relationship between the two. Hopefully they will take a look at sports hype and TV ratings at some time in the future.
AT&T expands its Android lineup
Are you a fan of both Motorola and AT&T? Then you will be happy to know that the Motorola Atrix line has been expanded on AT&T with the addition of the Motorola Atrix 2 as well as four additional smartphones, all on the Android operating system, including the Samsung Captivate Glide and the Pantech Pocket. Courtesy of Intomobile
Is a new version of Apple TV in the cards?
Apple rumor of the day (no it has anything to do with resurrection). It seems that some enterprising Apple news site has found traces of next generation Apple TV in a version of Apple’s iOS 5 operating system. According to the site 9to5mac, it found a reference to Apple TV 3.1 in the iOS 5 file system. Apple’s current rev for Apple TV is in the 2 range so it looks to be a major upgrade. It should be noted that not all deceives that are referenced in the file system ever see the light of day.
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