The little man didn't fly as promised for mobile users this Sunday, according to reports.
DirecTV’s big push to promote a mobile-viewing option for its Sunday Ticket NFL package apparently got sacked by some technical glitches that rendered the service inoperative for mobile-device users, according to several reports including this post from FierceCable.
So despite heavy promo of the cute commercials where the fairy-sized Deion Sanders uses magic to bring DirecTV’s live NFL game action to a fan stuck at the airport, the satellite provider couldn’t keep up the promise on the back end, throwing its game-day credibility for a huge loss.
With competitor Verizon Wireless amping up the publicity for its own mobile-NFL product, you have to wonder how many fans are going to pay the big up-front bucks for DirecTV if the company can’t make good on one of its biggest and most hyped products.
