There might not be a media outlet more confused about Twitter than ESPN — after watching an NFL Gameday “feature” from this past weekend on the league’s use of Twitter that could have been filmed a couple years ago (it lightly touched on the Chad Ochocinco non-controversies and then quoted NFL PR exec Greg Aiello as saying Twitter is fun), you then can’t find the feature archived anywhere on the network’s site. But you also can’t avoid Twitter on other programs and shows, like the new NFL32 show where live Tweets are run crawler-style under the video, and athlete Tweets are repurposed nearly every minute.
The good news is, it seems like ESPN’s younger reporters and bloggers are completely dialed in to the microblogging service, and quickly spot good uses of it, like the hilariously cheesy videos being cranked out by the Colorado State University basketball team like the one embedded above.
As a CU grad it chafes a bit to think that some Rams from Fort Fun are doing a better job of having fun with social media than my beloved Buffaloes, but let’s see if Colorado can catch up. More importantly, let’s see if Tad Boyle and the Buff hoopsters can win some games. Then they can worry about the in-state YouTube/Twitter competition.
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