Cowboys fans at AT&T Stadium use 4.295 TB of Wi-Fi during Sunday’s game

It’s no fun to try to take on Tom Brady and the New England Patriots when your star quarterback and receiver are sidelined with injuries. But watching an undermanned team didn’t keep Dallas Cowboys fans from using a whole lot of Wi-Fi at AT&T Stadium Sunday, as statistics from AT&T show that 37,173 unique users consumed 4.295 terabytes of Wi-Fi data during the contest.

UPDATE, 10/20: We just heard from the AT&T network folks who told us that an additional 1.517 TB of data was used on the AT&T DAS network at the same game. So that’s nearly 6 TB of wireless data (and probably more with the other carrier DAS traffic added in) for a regular-season game… !

This is the second time this season that the defending Super Bowl champs helped run up a big wireless score when visiting an enemy arena. While we don’t have DAS stats yet for Sunday’s game (a 30-6 New England victory) it’s a good guess that 4+ TB is the “new normal” for big-ish regular season games at pro or college venues with high-fidelity Wi-Fi networks. Maybe it’s just a “the Patriots are in town” thing but we are betting we’ll see a lot more 4+ TB games around the country this football season.

Also according to AT&T, there was a peak concurrent user number of 25,551 connections Sunday, when combined with the 37,173 unique users is a pretty healthy user percentage out of the 93,054 in attendance. If you want to read a good story about how the IT team at AT&T Stadium got creative about hiding some of the almost 2,000 Wi-Fi APs they use inside the venue, download our latest report which has a feature all about those techniques.